What is an SEO Specialist?

What is an SEO Specialist?

In short, an Search Engine Optimisation or SEO Specialist is a person that implements changes to a website in order for it to rank better on search engines. An SEO Specialist analyses data to see what trends are happening on the site and where to improve the site they are working on. With these techniques, the website can be sure to rank higher in search engines.

What tasks does an SEO Specialist complete?

There is a range of tasks that an SEO specialist completes, at The Local Marketing Team, here is a little list of some of the tasks our SEO Specialist completes:

  • Reporting and Data Analysis
  • Basic HTML, CSS and JavaScript programming
  • Writing SEO content
  • Complete technical changes on a website
  • Perform the various aspects of SEO. For Example, On-Page SEO & Off-Page SEO.

And the list goes on. Not only completing the technical tasks, an SEO Specialist will ensure that the work that they are completing is making a change to the client’s website.

Do you need specific skills to be an SEO Specialist?

As an SEO Specialist, there are some specific skills that you need to have to be successful as an SEO Specialist. We have listed them below:

  • A keen interest in digital marketing
  • Eagerness to keep your technology knowledge up to date as well as up to date with digital trends
  • A basic understanding of website programming languages, like HTML & CSS to be able to make changes to a website.
  • Ability to communicate with clients in a way that non-technical SEO people understand
  • Ability to be adaptable. So, if one campaign does not work successfully, then you will need to be change stance and start a new campaign.

Just like out tasks list, the skills list goes on to. Overall, to be an SEO Specialist, you become the middle person between marketing executives and the website developer to help the site grow.

SEO Specialist in Colchester

The Local Marketing Team are located on the outskirts of Colchester. We provide a range of marketing services from Social Media Management to SEO. Our SEO Specialist will help your local business rank better on search engines in Colchester.

Being a business in Colchester, competition can be very hard so that you can rank better on Search Engines. Ensuring that you have an SEO Specialist that works closely with you and your business is essential to ensure that your website performs its best.

Meet Our SEO Specialist

At The Local Marketing Team, we have our very own SEO Specialist that works in our team. Meet Steven! Previously working in the Automotive Industry as a Digital Marketing Executive, Steven joined our team in July 2018. With over 5 years’ experience in Digital Marketing, Steven is a great asset to our team!

Steven has great knowledge when it comes to SEO and the tasks that he has to complete in order for your website to perform better. As well as his technical skills, Steven has assisted in the creation of our websites where the tasks get a bit complicated. For example, Andrew Richards Cars website, Steven created a Used Car Stock Management system where the customer can manage their own stock. Read more about the plugin here.

Do you want your website to perform better and want to work with Steven? Contact us today to see how we can help you!