What is an SEO Specialist? | The Local Marketing Team
What is an SEO Specialist?

What is an SEO Specialist?

In short, an Search Engine Optimisation or SEO Specialist is a person that implements changes to a website in order for it to rank better on search engines. An SEO Specialist analyses data to see what trends are happening on the site and where to improve the site they are working on. With these techniques, the website can be sure to rank higher in search engines.

What tasks does an SEO Specialist complete?

There is a range of tasks that an SEO specialist completes, at The Local Marketing Team, here is a little list of some of the tasks our SEO Specialist completes:

  • Reporting and Data Analysis
  • Basic HTML, CSS and JavaScript programming
  • Writing SEO content
  • Complete technical changes on a website
  • Perform the various aspects of SEO. For Example, On-Page SEO & Off-Page SEO.

And the list goes on. Not only completing the technical tasks, an SEO Specialist will ensure that the work that they are completing is making a change to the client’s website.

Do you need specific skills to be an SEO Specialist?

As an SEO Specialist, there are some specific skills that you need to have to be successful as an SEO Specialist. We have listed them below:

  • A keen interest in digital marketing
  • Eagerness to keep your technology knowledge up to date as well as up to date with digital trends
  • A basic understanding of website programming languages, like HTML & CSS to be able to make changes to a website.
  • Ability to communicate with clients in a way that non-technical SEO people understand
  • Ability to be adaptable. So, if one campaign does not work successfully, then you will need to be change stance and start a new campaign.

Just like out tasks list, the skills list goes on to. Overall, to be an SEO Specialist, you become the middle person between marketing executives and the website developer to help the site grow.

SEO Specialist in Colchester

The Local Marketing Team are located on the outskirts of Colchester. We provide a range of marketing services from Social Media Management to SEO. Our SEO Specialist will help your local business rank better on search engines in Colchester.

Being a business in Colchester, competition can be very hard so that you can rank better on Search Engines. Ensuring that you have an SEO Specialist that works closely with you and your business is essential to ensure that your website performs its best.

Meet Our SEO Specialist

At The Local Marketing Team, we have our very own SEO Specialist that works in our team. Meet Steven! Previously working in the Automotive Industry as a Digital Marketing Executive, Steven joined our team in July 2018. With over 5 years’ experience in Digital Marketing, Steven is a great asset to our team!

Steven has great knowledge when it comes to SEO and the tasks that he has to complete in order for your website to perform better. As well as his technical skills, Steven has assisted in the creation of our websites where the tasks get a bit complicated. For example, Andrew Richards Cars website, Steven created a Used Car Stock Management system where the customer can manage their own stock. Read more about the plugin here.

Do you want your website to perform better and want to work with Steven? Contact us today to see how we can help you!


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Google Reviews

Ian Sumray
Ian Sumray
13:38 03 Jun 19
Wanted more exposure on Social Media and thought I'd give the Local Marketing a try. Couldn't be happier. I have seen a massive increase in hits and interaction on my Facebook page. Great personal service. Keep up the good work.read more
Thomas Horsman
Thomas Horsman
16:02 28 May 19
Very happy with the fast professional service right from the beginning, any issues are resolved on the spot. There is a constant line of communication which is perfect for requesting changes and seeing how your website is doing within search engines. Couldn't be happier, 5* Company!read more
Allscapes Fencing
Allscapes Fencing
08:55 24 May 19
We are very happy with the service The Local Marketing team provide for our company we have used them for a few years now. We have always found them very responsive and helpful. Thank you!read more
Steven Candler
Steven Candler
16:21 22 May 19
We have been using TLMT services for a number of months now. We liase on a weekly basis producing videos etc. Jamie normally attends, polite and punctual service. Would highly recommend. Thanks Guys! Spencer, Abbey Motors Colchesterread more
Mark FordBarns
Mark FordBarns
15:35 16 May 19
helped our company for a few years now great service !
Velvis Cars
Velvis Cars
13:23 07 May 19
Great company to work with, made some quality videos for our stock, would recommend.
Matthew Pavey
Matthew Pavey
11:46 26 Apr 19
Been very happy with Matt's service and helps me move forward with the latest marketing and SEO, would definitely recommend.read more
Andrei Branescu
Andrei Branescu
19:10 09 Apr 19
Very creative and visionary website designers with great marketing experience. Would definitely recommend to any local business looking to grow and expand!read more
Karina Snelling
Karina Snelling
23:54 29 Nov 18
Great service, always so helpful and on hand! We just had our website redone and I’m so pleased with it! Thank you for your hard work! Matt, Steven, Jamie and the team done an amazing job!read more
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