What is a Website Audit? | The Local Marketing Team
What is a Website Audit?
SEO

What is a Website Audit?

With any website, you want it to rank better on search engines, like Google or Bing. The higher the rank of your site, the better the website converts and leads you to more customers. We all want this in the ideal world. With a Website Audit or SEO Audit, you will get a better understanding about what your website is doing and how you can improve it. As mentioned on Wikipedia, a website audit is a full analysis of all the factors that affects the websites visibility. You can think of a website audit like your car having a MOT. It will look for things that are correct or incorrect and then put plans together to get them fixed.

3 Types of Website Audit

Unlike a MOT where there is just one test that fits all, with a website audit you can conduct different types to get different results. Here we will list them, and why they are of benefit to you.

Technical Audit

With a technical audit, you will be looking at all the aspects of website that happen in the background. For example, looking at the site’s visibility, crawling and indexing as well as the structure of the website. One area that can cause your website a problem is having broken links or 404 errors on the website. The technical audit will perform a full site survey and crawl just like any search engine would.

SEO Audit

Sometimes a Technical Audit and SEO Audit are rolled into one. However, if you wanted to separate them for a more in-depth look, you will be focusing on seeing how well your website is optimised for search engines. You will be looking at keyword research, analysing analytics to see what users are doing when they are on your website and image optimisation. However, it doesn’t stop there.

Content Audit

Having all the right technical set up, and the site being optimised for SEO, is great. However, without content your site will not be anything as the consumer has nothing to read or interact with. A Content Audit will look at the different types of content, whether there is enough content and whether the content you have on your site is actually targeting the keywords and phrases identified from the SEO Audit.

We have listed 3 main types of website audit; however, the list can continue with more specialised audits like backlink audits, user experience audits and social media audits.

Do you need a website audit?

The short answer would be, if you want to rank better and convert more customers then Yes. Completing a full analysis of your website from the depths of the server through to what the customer can see is essential for website success. It helps guide you with what to do next on your site in terms of content, or optimising images. With an SEO Audit, you will be able to see where your customers are dropping off your site so then you can create content to keep them engaged right through to the completed conversion.

We’d like to share with you this fab Website Audit Checklist , so you can see if your website is performing up to its potential!

Contact Us

At The Local Marketing Team, in Colchester, we have our own dedicated SEO Specialist that will work with you to complete the website audit on your site. Contact our dedicated marketing executives to see how we can help you and your business.

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Google Reviews

Daniel Lyons
Daniel Lyons
12:41 20 Jul 19
The local marketing team have been great from the moment I initially consulted them to currently using them to host my website. They are a seriously friendly team with the skills to get the job done. I found the pricing to also be very good for the quality of service. I always look forward to dealing with them and seeing what else they can achieve to help my business grow. Nothing is ever too much trouble and they are always very quick to respond. I would highly recommend even though I want to keep them as a secret weapon.read more
Nick McCartney
Nick McCartney
13:35 19 Jul 19
Brilliant service from start to finish. Extremely patient while we've been coming up with designs and producing material etc. Very flexible in terms of changes needing to be made to our site and can push through important changes when needed. Can't recommend them enough!read more
Kim Marven
Kim Marven
21:10 27 Jun 19
Matt set up our website for our business. Very happy with the service. He was very patient with us, making sure it was just how we wanted it. Very happy. Thank you.read more
Lucas Lambrou
Lucas Lambrou
10:41 11 Jun 19
Fantastic service from all the team. Excellent web design with ease of customer use and connected seamlessly to my online ordering platform . Vanessa, my social media account manager, posts excellent content which has increased my reach and boosted my sales. Jamie also does a fantastic job with all graphics, pictures and leaflet work at amazing quality and prices.read more
Ian Sumray
Ian Sumray
13:38 03 Jun 19
Wanted more exposure on Social Media and thought I'd give the Local Marketing a try. Couldn't be happier. I have seen a massive increase in hits and interaction on my Facebook page. Great personal service. Keep up the good work.read more
Thomas Horsman
Thomas Horsman
16:02 28 May 19
Very happy with the fast professional service right from the beginning, any issues are resolved on the spot. There is a constant line of communication which is perfect for requesting changes and seeing how your website is doing within search engines. Couldn't be happier, 5* Company!read more
Allscapes Fencing
Allscapes Fencing
08:55 24 May 19
We are very happy with the service The Local Marketing team provide for our company we have used them for a few years now. We have always found them very responsive and helpful. Thank you!read more
Steven Candler
Steven Candler
16:21 22 May 19
We have been using TLMT services for a number of months now. We liase on a weekly basis producing videos etc. Jamie normally attends, polite and punctual service. Would highly recommend. Thanks Guys! Spencer, Abbey Motors Colchesterread more
Mark FordBarns
Mark FordBarns
15:35 16 May 19
helped our company for a few years now great service !
Velvis Cars
Velvis Cars
13:23 07 May 19
Great company to work with, made some quality videos for our stock, would recommend.
Matthew Pavey
Matthew Pavey
11:46 26 Apr 19
Been very happy with Matt's service and helps me move forward with the latest marketing and SEO, would definitely recommend.read more
Andrei Branescu
Andrei Branescu
19:10 09 Apr 19
Very creative and visionary website designers with great marketing experience. Would definitely recommend to any local business looking to grow and expand!read more
Karina Snelling
Karina Snelling
23:54 29 Nov 18
Great service, always so helpful and on hand! We just had our website redone and I’m so pleased with it! Thank you for your hard work! Matt, Steven, Jamie and the team done an amazing job!read more
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