Top 5 Tips on Local Business Social Media
How to Achieve Effective Engagement from Social Media
Social media can be a powerful tool to grow your local business and is highly important for your business marketing. It is an effective way to drive traffic to your website, increase your audience as well as connect with your customers. You can also use your social media platform as a method to identify what your audience are interested in and the posts they are most likely to engage with.
There are many different social media sites you can use for your local business
1. The Best RECOMMENDED Social Media Sites for your Business
Facebook is by far the most popular social media website, boasting more than 1.5 billion active monthly users. It is the most widely used social platform and has the ability to increase your brand awareness, drive your website traffic as well as lead generation and online conversions. This is because Facebook has a much wider user base and demographic of users. You also have the option for promoting content organically and through paid ads. For example, your business could share links, photos, videos, events and join other industry groups.
Your local business can use twitter to share photos and videos, create custom lists and send direct messages. Twitter is also great for engaging new potential customers through the use of hashtags. You can use twitter to search a hashtag and find other posts from consumers and businesses alike that have used that hashtag. This is a good method to drive more people to your social media posts. Local businesses can also use Twitter to find new customers and grow an audience through paid promotion ads.
LinkedIn is considered the most suitable social media platform for business. If your business follows a B2B model, or targets consumers based on job titles, then LinkedIn can be an effective tool for you. It has 250 million monthly active users, most of all which are in the working world. Therefore your business can connect with other similar local businesses and build your brand awareness.
2. The Best times to post on Social Media
Social media is one of the best ways to increase your business audience and promote the great content you have created. But it’s not as effective if you just post the content whenever you feel like it. Did you know that some time frames are better than others to post for different social media sites?
Recent statistics have found that it is best to post at 9am, 1pm and 3pm on Facebook. According to research, posting at 3pm will get you the most clicks, while 1pm will get you the most shares. Specifically, 12-1pm is prime time on Saturday and Sunday to post.
The best time to post on Twitter is 12pm, 3pm, 5pm and 6pm. Early evening is the best time to schedule posts because Twitter users are more likely to be on Twitter during their commute. Weekdays tend to show a stronger performance.
It is recommended to post between 7-8am, 5-6pm and at 12pm on LinkedIn. Majority of users are more likely to read LinkedIn in the morning, while it is more professional the best times to post are before and after work.
3. How to use Social Media effectively?
It is important for your local business to stay consistent with your social media post time frame scheduling. Consistency is vital to make social work for you.
Your business should have a strategy plan including your objectives, purpose and what you want to achieve for your brand. For example, do you need to boost sales, enhance your brand awareness or increase engagement with your customers?
Connect with Influencers
Take time to review competitor profiles for content inspiration as well as create a schedule of posts for each platform you are using. It is a good idea to adopt seasonality with your content, to ensure it is interesting and relevant.
It is important for your business to stay active on social media platforms by sharing, retweeting and commenting on posts that are relevant to your brand. You should also join groups and follow industry like people.
4. What should your business post?
Share your Work space
One post idea is to take a picture of your work space and share it on social media. Giving people an insight into the behind the scenes allows them to get to know your local business and build the trust you need to turn them into a customer.
Answer a question
To make sure your posts are relevant and interesting to your audience, you need to answer their questions. This builds trust and brand awareness for your local business. You can use Facebook and Twitter to analyse what people are searching, liking or asking for by using the hashtag tool.
Post something seasonal
It is important to adjust your social media posting schedule to reflect the changing seasons. This is a great way to make a more personal connection with your followers.
Share something about an event you recently attended
If you have attended an exciting seminar event, make sure you capture the moment and share it with your followers. This may be something your audience would be interested in, so it is good to write a blog article about it in order to provide them more information.
5. The importance of using emojis
Emojis make your business real and express true human emotion. They strategically improve engagement and conversion rates for social media posts. This is because users are more likely to click and comment on posts that feature emojis (and GIFs). Make sure that the emojis you use reflect your brand’s voice.