How to Design an Excellent Landing Page
A well-designed Landing Page is essential for providing a quality experience for visitors and driving quality conversions
Creating landing pages is one of the key elements of a successful Marketing strategy. They are where users “land” when they click on a call-to-action within a page or an email to learn more about a specific offer, product or service. Having more landing pages allows you to provide more offers, run more campaigns, and ultimately reach more prospects. Companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15.
At The Local Marketing Team we have put together our latest top tips to help you design the utmost effective Landing Page for your business.
What is a Landing Page?
A Landing Page is any web page that a consumer can land on. It is usually a standalone page, distinct from your homepage, that serves a single and focused purpose. For online businesses, landing pages are the revenue gatekeepers. This is because a well-made landing page will encourage your visitors to become a customer.
What makes a great landing page?
Learn how to design a flawless landing page with these 6 simple landing page tips.
Landing Pages Need to Convert
The goal is to make it as easy as possible for visitors to convert. You don’t want people to just visit your page. You want visitors to take action once they are there. In order to make it as easy as possible for them, when a customer clicks on one of your paid ads or finds your website through a search query on Google, they should be directed to where your business wants them to go without too many distracting elements.
- C – Clear Call to Action
- O – Offer
- N - Narrow Focus
- V – VIA: Very important attributes
- E - Effective Headline
- R – Resolution-Savvy Layout
- T - Tidy Visuals
- S – Social Proof
Clear Calls to Action
The most effective way to close a Landing Page is focusing on your Call to Action. A call to action is a form of direction for your customers once they have arrived on your landing page. Customers should be able to tell from your call to action what is on the landing page. The call to action is what you want visitors to do: Shop Now. Sign Up. Try it. Contact Us. See Our Video.
It is important that your landing page design allows your visitors to “Respond” or “Interact” to the screen or device on which they are viewed. One example could be to consider touchscreen capability, not solely mouse and keyboard. Another example being that many modern web designers have adopted a “mobile first” mentality for web design, taking into account the growing number of mobile internet browsers.
Attention Grabbing Headline
For a successful Landing Page, it is crucial that your headline is engaging, clear, value-adding and persuasive. It is one of the first things a visitor will see once they arrive on a Landing Page, so your headline should be relevant, interesting and bold. The headline should create urgency and prompt action from your visitors.
A landing page should offer all the necessary information, but not so much as to overwhelm the visitor. Providing the essential information that will interest your target audience is most important.
Easy to Navigate
It is important for a landing page to have a clear and organised design that leaves all questions answered. Navigation should be obvious and simple and all required information should be provided. Your visitors should be able to convert in one click.
Your Landing Page should also easily be navigated on mobile devices. This means fast loading and ultra clickable. Since nearly 30% of all web activity comes from mobile, by having a mobile-friendly site, it can even double your conversions.
What can The Local Marketing Team offer you in Website Design for your local business?
With a wealth of experience in the digital marketing industry, our team can offer fully comprehensive Website Design packages. We can provide you with an initial bespoke concept design before you pay. Once you are happy our website design meets your requirements, desires and objectives, our professional Marketing experts from Essex, will design your website in-house.
At The Local Marketing Team, we can offer a variety of Website Design services to meet the needs of your small business. Contact us today to find out more!