How to Design an Excellent Landing Page | The Local Marketing Team
How to Design an Excellent Landing Page
Website Design

How to Design an Excellent Landing Page

A well-designed Landing Page is essential for providing a quality experience for visitors and driving quality conversions

Creating landing pages is one of the key elements of a successful Marketing strategy. They are where users “land” when they click on a call-to-action within a page or an email to learn more about a specific offer, product or service. Having more landing pages allows you to provide more offers, run more campaigns, and ultimately reach more prospects. Companies see a ​55% increase​​ in leads when increasing their number of landing pages from ​10 to 15​​.

At The Local Marketing Team we have put together our latest top tips to help you design the utmost effective Landing Page for your business.

What is a Landing Page?

A Landing Page is any web page that a consumer can land on. It is usually a standalone page, distinct from your homepage, that serves a single and focused purpose. For online businesses, landing pages are the revenue gatekeepers. This is because a well-made landing page will encourage your visitors to become a customer.
landing page 1

What makes a great landing page?

Learn how to design a flawless landing page with these 6 simple landing page tips.

Landing Pages Need to Convert

The goal is to make it as easy as possible for visitors to convert. You don’t want people to just visit your page. You want visitors to take action once they are there. In order to make it as easy as possible for them, when a customer clicks on one of your paid ads or finds your website through a search query on Google, they should be directed to where your business wants them to go without too many distracting elements.

A landing page needs to CONVERT

  • C​​ – Clear Call to Action
  • O​​ – Offer
  • N ​​- Narrow Focus
  • V​​ – VIA: Very important attributes
  • E ​​- Effective Headline
  • R​​ – Resolution-Savvy Layout
  • T ​​- Tidy Visuals
  • S​​ – Social Proof

Clear Calls to Action

The most effective way to close a Landing Page is focusing on your Call to Action. A call to action is a form of direction for your customers once they have arrived on your landing page. Customers should be able to tell from your call to action what is on the landing page. The call to action is what you want visitors to do: Shop Now. Sign Up. Try it. Contact Us. See Our Video.

Responsive Design

It is important that your landing page design allows your visitors to “Respond” or “Interact” to the screen or device on which they are viewed. One example could be to consider touchscreen capability, not solely mouse and keyboard. Another example being that many modern web designers have adopted a “mobile first” mentality for web design, taking into account the growing number of mobile internet browsers.

Attention Grabbing Headline

For a successful Landing Page, it is crucial that your headline is engaging, clear, value-adding and persuasive. It is one of the first things a visitor will see once they arrive on a Landing Page, so your headline should be relevant, interesting and bold. The headline should create urgency and prompt action from your visitors.

Useful Content

A landing page should offer all the necessary information, but not so much as to overwhelm the visitor. Providing the essential information that will interest your target audience is most important.

Easy to Navigate

It is important for a landing page to have a clear and organised design that leaves all questions answered. Navigation should be obvious and simple and all required information should be provided. Your visitors should be able to convert in one click.

landing page 2

Your Landing Page should also easily be navigated on mobile devices. This means fast loading and ultra clickable. Since nearly ​30% ​​of all web activity comes from mobile, by having a mobile-friendly site, it can even double your conversions.

What can The Local Marketing Team offer you in Website Design for your local business?

With a wealth of experience in the digital marketing industry, our team can offer fully comprehensive Website Design packages. We can provide you with an initial bespoke concept design before you pay. Once you are happy our website design meets your requirements, desires and objectives, our professional Marketing experts from Essex, will design your website in-house.

Contact Us

If this is something you and your business could benefit from, simply contact our team for a consultation on 01255 446117 or via email at [email protected]

At The Local Marketing Team, we can offer a variety of Website Design services to meet the needs of your small business. Contact us today to find out more!

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Daniel Lyons
Daniel Lyons
12:41 20 Jul 19
The local marketing team have been great from the moment I initially consulted them to currently using them to host my website. They are a seriously friendly team with the skills to get the job done. I found the pricing to also be very good for the quality of service. I always look forward to dealing with them and seeing what else they can achieve to help my business grow. Nothing is ever too much trouble and they are always very quick to respond. I would highly recommend even though I want to keep them as a secret more
Nick McCartney
Nick McCartney
13:35 19 Jul 19
Brilliant service from start to finish. Extremely patient while we've been coming up with designs and producing material etc. Very flexible in terms of changes needing to be made to our site and can push through important changes when needed. Can't recommend them enough!read more
Kim Marven
Kim Marven
21:10 27 Jun 19
Matt set up our website for our business. Very happy with the service. He was very patient with us, making sure it was just how we wanted it. Very happy. Thank more
Lucas Lambrou
Lucas Lambrou
10:41 11 Jun 19
Fantastic service from all the team. Excellent web design with ease of customer use and connected seamlessly to my online ordering platform . Vanessa, my social media account manager, posts excellent content which has increased my reach and boosted my sales. Jamie also does a fantastic job with all graphics, pictures and leaflet work at amazing quality and more
Ian Sumray
Ian Sumray
13:38 03 Jun 19
Wanted more exposure on Social Media and thought I'd give the Local Marketing a try. Couldn't be happier. I have seen a massive increase in hits and interaction on my Facebook page. Great personal service. Keep up the good more
Thomas Horsman
Thomas Horsman
16:02 28 May 19
Very happy with the fast professional service right from the beginning, any issues are resolved on the spot. There is a constant line of communication which is perfect for requesting changes and seeing how your website is doing within search engines. Couldn't be happier, 5* Company!read more
Allscapes Fencing
Allscapes Fencing
08:55 24 May 19
We are very happy with the service The Local Marketing team provide for our company we have used them for a few years now. We have always found them very responsive and helpful. Thank you!read more
Steven Candler
Steven Candler
16:21 22 May 19
We have been using TLMT services for a number of months now. We liase on a weekly basis producing videos etc. Jamie normally attends, polite and punctual service. Would highly recommend. Thanks Guys! Spencer, Abbey Motors Colchesterread more
Mark FordBarns
Mark FordBarns
15:35 16 May 19
helped our company for a few years now great service !
Velvis Cars
Velvis Cars
13:23 07 May 19
Great company to work with, made some quality videos for our stock, would recommend.
Matthew Pavey
Matthew Pavey
11:46 26 Apr 19
Been very happy with Matt's service and helps me move forward with the latest marketing and SEO, would definitely more
Andrei Branescu
Andrei Branescu
19:10 09 Apr 19
Very creative and visionary website designers with great marketing experience. Would definitely recommend to any local business looking to grow and expand!read more
Karina Snelling
Karina Snelling
23:54 29 Nov 18
Great service, always so helpful and on hand! We just had our website redone and I’m so pleased with it! Thank you for your hard work! Matt, Steven, Jamie and the team done an amazing job!read more
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