SEO (Search Engine Optimisation) is an integral part of the Digital Marketing Industry.
What is SEO?
It is the process of making a web page easy to find, easy to crawl, and easy to categorise. The aim of SEO is to drive more customers to your business via online platforms.
What is an SEO Strategy?
To deliver effective SEO there are a collection of strategies which can be used to improve your Digital Marketing. An SEO strategy is a guidance plan of your SEO activities to follow, which can be mapped out into several steps. It is essential to have an SEO strategy in place to help generate organic traffic to a business’s website. Organic traffic refers to the visitors that land on your website as a result of unpaid search results.
Our SEO specialist team are extremely passionate and dedicated when it comes to working with local businesses. To achieve our SEO client goals, we experiment with a variety of different strategies to see what one generates the best results for their business.
Here are our recommended SEO strategies that work best for local businesses.
Put Users First
User experience is critical to SEO. The aim of SEO is to meet the searcher’s needs. To make a user friendly site, the first important task involves making sure users are able to find things quickly and easily. This way they will spend a longer period of time on the site, leading the site to gain ranking. By creating a user friendly website, it helps ensure that visitors to your site perceive it positively, encouraging sharing and return visits.
Top Tips on how to make your website user friendly:
- Easy to use, navigate and understand
- Provide direct, actionable information relevant to the query
- Professionally designed and accessible to modern browsers
- Deliver high-quality, legitimate and credible content
Don’t Forget Link Building
Link building can be hugely beneficial in SEO. This is because links on the Internet form a relationship between pages and sites that is important for both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher’s query.
The 2 Important Types of SEO links:
- Internal Links
- External Links
Using relevant internal and external links on your site will ultimately improve the visibility and rank of your website. Link building will also create trust and credibility for your website. The effective method to link build is by generating large numbers of earned links from high-authority publishers. The way to earn these external links is by creating content that is interesting, relevant and newsworthy to a publisher’s audience which they would want to write about themselves. Internal links will help a user stay engaged with your website longer, which may encourage them to become a customer or follower.
Know your Keyword Focuses
Regularly adding quality content to your website or blog is a good SEO strategy. But how do you choose the perfect focus keyword or focus keyphrase? Your focus keyword is the key concluding term that briefly indicates what your page’s content is all about.
Your focus keyword should answer relevant user search queries, as well as educate and offer helpful knowledge to your website users. To make sure your focus keyword generates effective rank results, you need to optimise your content specific to that particular keyword. This makes it easier for Google to find your website.
Creating content campaigns is another quality SEO strategy. It refers to delivering content that best serves the needs of your users. Marketing your content is a method to ensure it is valuable and relevant in order to drive traffic, engagement and value to business.
Your Content Campaign should address the following questions:
- Who is my audience?
- What are their pain points and needs?
- What types of content do these people want to consume?
- Where are they currently having conversations (online or offline)
- What unique expertise does our brand offer?
- How can we match our expertise to our audience’s needs?
Mobile SEO is the practice of optimising your website for users on smartphones and tablets. If a site doesn’t have a mobile-friendly version, this could impact negatively on the rankings of that site. A site with better mobile experience would potentially receive a rankings boost even for searchers on a desktop.
How to make a Website Mobile-friendly?
- Fast mobile page speed and loading time
- Images and other dynamic elements are optimised correctly
- All of your content is on a single URL
- Responsive design
SEO Specialists in Colchester
The Local Marketing Team are based on the outskirts of Colchester. We offer a range of Marketing services across Essex, from Social Media Management, Website Design to SEO. Our expert team are passionate when it comes to helping your local business rank higher on search engines and drive new leads to your website.
If you think SEO could benefit your local business, we offer great packages that we are confident will help your business grow in the right direction. We will take time to listen, to research and build a plan going forward in order to achieve your local business goals.
Do you want your website to perform better? Contact us today to find out how we can help you!