5 SEO Strategies that Work Best | The Local Marketing Team
5 SEO Strategies that Work Best
SEO, Website Design

5 SEO Strategies that Work Best

SEO (Search Engine Optimisation) is an integral part of the Digital Marketing Industry.

What is SEO?

It is the process of making a web page easy to find, easy to crawl, and easy to categorise. The aim of SEO is to drive more customers to your business via online platforms.

What is an SEO Strategy?

To deliver effective SEO there are a collection of strategies which can be used to improve your Digital Marketing. An SEO strategy is a guidance plan of your SEO activities to follow, which can be mapped out into several steps. It is essential to have an SEO strategy in place to help generate organic traffic to a business’s website. Organic traffic refers to the visitors that land on your website as a result of unpaid search results.

Our SEO specialist team are extremely passionate and dedicated when it comes to working with local businesses. To achieve our SEO client goals, we experiment with a variety of different strategies to see what one generates the best results for their business.

Here are our recommended SEO strategies that work best for local businesses.

Put Users First

User experience is critical to SEO. The aim of SEO is to meet the searcher’s needs. To make a user friendly site, the first important task involves making sure users are able to find things quickly and easily. This way they will spend a longer period of time on the site, leading the site to gain ranking. By creating a user friendly website, it helps ensure that visitors to your site perceive it positively, encouraging sharing and return visits.

5 SEO Strategies that work best

Top Tips on how to make your website user friendly:

  • Easy to use, navigate and understand
  • Provide direct, actionable information relevant to the query
  • Professionally designed and accessible to modern browsers
  • Deliver high-quality, legitimate and credible content

Don’t Forget Link Building

Link building can be hugely beneficial in SEO. This is because links on the Internet form a relationship between pages and sites that is important for both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher’s query.

5 SEO Strategies that work best

The 2 Important Types of SEO links:

  • Internal Links
  • External Links

Using relevant internal and external links on your site will ultimately improve the visibility and rank of your website. Link building will also create trust and credibility for your website. The effective method to link build is by generating large numbers of earned links from high-authority publishers. The way to earn these external links is by creating content that is interesting, relevant and newsworthy to a publisher’s audience which they would want to write about themselves. Internal links will help a user stay engaged with your website longer, which may encourage them to become a customer or follower.

Know your Keyword Focuses

Regularly adding quality content to your website or blog is a good SEO strategy. But how do you choose the perfect focus keyword or focus keyphrase? Your focus keyword is the key concluding term that briefly indicates what your page’s content is all about.

Your focus keyword should answer relevant user search queries, as well as educate and offer helpful knowledge to your website users. To make sure your focus keyword generates effective rank results, you need to optimise your content specific to that particular keyword. This makes it easier for Google to find your website.

Content Campaigns

Creating content campaigns is another quality SEO strategy. It refers to delivering content that best serves the needs of your users. Marketing your content is a method to ensure it is valuable and relevant in order to drive traffic, engagement and value to business.

Your Content Campaign should address the following questions:

  • Who is my audience?
  • What are their pain points and needs?
  • What types of content do these people want to consume?
  • Where are they currently having conversations (online or offline)
  • What unique expertise does our brand offer?
  • How can we match our expertise to our audience’s needs?

Think Mobile

Mobile SEO is the practice of optimising your website for users on smartphones and tablets. If a site doesn’t have a mobile-friendly version, this could impact negatively on the rankings of that site. A site with better mobile experience would potentially receive a rankings boost even for searchers on a desktop.

How to make a Website Mobile-friendly?

  • Fast mobile page speed and loading time
  • Images and other dynamic elements are optimised correctly
  • All of your content is on a single URL
  • Responsive design

SEO Specialists in Colchester

The Local Marketing Team are based on the outskirts of Colchester. We offer a range of Marketing services across Essex, from Social Media Management, Website Design to SEO. Our expert team are passionate when it comes to helping your local business rank higher on search engines and drive new leads to your website.

If you think SEO could benefit your local business, we offer great packages that we are confident will help your business grow in the right direction. We will take time to listen, to research and build a plan going forward in order to achieve your local business goals.

Do you want your website to perform better? Contact us today to find out how we can help you!

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Daniel Lyons
12:41 20 Jul 19
The local marketing team have been great from the moment I initially consulted them to currently using them to host my website. They are a seriously friendly team with the skills to get the job done. I found the pricing to also be very good for the quality of service. I always look forward to dealing with them and seeing what else they can achieve to help my business grow. Nothing is ever too much trouble and they are always very quick to respond. I would highly recommend even though I want to keep them as a secret weapon.read more
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Nick McCartney
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Brilliant service from start to finish. Extremely patient while we've been coming up with designs and producing material etc. Very flexible in terms of changes needing to be made to our site and can push through important changes when needed. Can't recommend them enough!read more
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Kim Marven
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Matt set up our website for our business. Very happy with the service. He was very patient with us, making sure it was just how we wanted it. Very happy. Thank you.read more
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Lucas Lambrou
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Fantastic service from all the team. Excellent web design with ease of customer use and connected seamlessly to my online ordering platform . Vanessa, my social media account manager, posts excellent content which has increased my reach and boosted my sales. Jamie also does a fantastic job with all graphics, pictures and leaflet work at amazing quality and prices.read more
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Thomas Horsman
Thomas Horsman
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Very happy with the fast professional service right from the beginning, any issues are resolved on the spot. There is a constant line of communication which is perfect for requesting changes and seeing how your website is doing within search engines. Couldn't be happier, 5* Company!read more
Allscapes Fencing
Allscapes Fencing
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We are very happy with the service The Local Marketing team provide for our company we have used them for a few years now. We have always found them very responsive and helpful. Thank you!read more
Steven Candler
Steven Candler
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We have been using TLMT services for a number of months now. We liase on a weekly basis producing videos etc. Jamie normally attends, polite and punctual service. Would highly recommend. Thanks Guys! Spencer, Abbey Motors Colchesterread more
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Mark FordBarns
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Velvis Cars
Velvis Cars
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Great company to work with, made some quality videos for our stock, would recommend.
Matthew Pavey
Matthew Pavey
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Been very happy with Matt's service and helps me move forward with the latest marketing and SEO, would definitely recommend.read more
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Andrei Branescu
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