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Your Company Ceasing All Marketing During Lockdown is a Great Idea…For Your Competitors
Business, Google, Mobile, SEO, Social Media, Website Design

Your Company Ceasing All Marketing During Lockdown is a Great Idea…For Your Competitors

It’s a strange time. An event that will define a generation. This whole situation (I’m not going to say the C word as I’m sure we’re all sick of hearing it) has thrown up more questions than it has answers.

But, one thing is for certain: there will be an end to this and the world will get back to normality, and when it does, what’s the plan for your business? Start from the bottom and work back up? Struggle to regain the custom you worked so hard to earn throughout the last few years?

Why not keep your customers and have them desperate to see your business back open so they can come back and spend money!  

The only way you’re going to achieve that is by continuing to remind your customers why they should miss you! Marketing is the key to success in any business – it’s why customers not only know what you sell, but also know your brand. 

Still not convinced? Here are some of the key reasons why you should be keeping your marketing at the forefront of your business even if it’s closed for the time being. 

Consistency of marketing is a winning formula

 
Why do you think Coca Cola spends around half a BILLION dollars a year on advertising?

I’m sure you don’t need to see an ad for them to remember their name. Yet, their ads are everywhere you go. The reason for this is consistency is the aim of brand awareness, and their brand awareness budget means you’re statistically more likely to buy a coke over another drink when you’re at the shop next.

Small business advertising is exactly the same principle. People see you more, they remember you more, they trust you more, therefore they shop with you more.

Your competitors will be advertising less! 

 
Imagine how easy your business life would be if all your competition was shut down. It would be great for your business, wouldn’t it? Well, right now during this crisis, they are as close to shutting down as they’re going to be. TAKE ADVANTAGE OF THIS! While other companies are fading off into the back of your customers’ minds through a lack of activity, make your business the one that is at the forefront and the place they intend to visit once this lockdown is lifted!

This is also relevant when it comes to SEO activity. While your competitors’ rankings decrease through a lack of SEO activity and monitoring, your website can climb into those places with SEO work of your own.

Likewise, don’t let your hard work go to waste with a drop in rankings that you worked so hard to achieve in the first place! The higher your website on Google for key terms related to your business, the more customers you’ll get over time.

The internet is currently busier than ever

 
With everyone stuck at home, guess what they’re all doing. That’s right, exactly the same thing you are, on the internet; reading articles or researching things they are planning to do once they regain their freedom to go out.

Services like Disney+ and Netflix have already lowered their streaming quality so that they can handle all the extra users that will be online at the same time.

With millions of people online right now, this is a fantastic opportunity for you to remind your customers you’re still here and that you will be hereafter this is all over!

Additionally, with so many shops shut, with so many people online, your business could hugely benefit from an ecommerce store where your customers can spend their money on the products and services on your website!

Improvise, Adapt, Overcome 

 
What I’m not saying to do is keep doing the marketing you’ve always done. Carrying on paying for that billboard in the town centre where no one’s currently allowed to be is not the best way to spend your advertising budget.

Therefore, you need to adapt to the way people are currently living their lives and use new methods to get there. For example, if you’re not familiar with Facebook Ads, they’re the most cost-effective ad method around right now. They’re also the best and most efficient way for you to be in front of all your potential customers right now. 

What choice are you going to make?

 
The times are hard for all businesses at the moment. We’re all holding on tight to any money we have, but the businesses that push themselves forward now will be the ones that recover the fastest. Make sure you’re one of them. 

The team at TLMT have worked hard to make sure our clients are getting the most out of this time, and we’re taking full advantage of the fact that some of the competition has stopped advertising or working on their website.

This is why we expect that, over the next few months, our clients will come out on top once this lockdown ends. 

For information on what you can do to help your business, call us on 01255 446129.  

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The Local Marketing Team
5.0
Based on 23 reviews
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kelly bowles
kelly bowles
10:09 13 Mar 20
Excellent service! Had a few things I needed assistance and advice on and Jamie couldnt have been more helpful. Would... highly recommend :)read more
oliver southgate
oliver southgate
15:57 13 Nov 19
We've just taken The Local Marketing Team on based on the experience of friends businesses also using them and seeing... their growth it was a no brainer to employ this young enthusiatic team.The team is always very communicative and professional with regards to the progress and work flow, and we look forward to seeing our business grow as a result.read more
Daniel Lyons
Daniel Lyons
12:41 20 Jul 19
The local marketing team have been great from the moment I initially consulted them to currently using them to host my... website. They are a seriously friendly team with the skills to get the job done. I found the pricing to also be very good for the quality of service. I always look forward to dealing with them and seeing what else they can achieve to help my business grow. Nothing is ever too much trouble and they are always very quick to respond. I would highly recommend even though I want to keep them as a secret weapon.read more
Nick McCartney
Nick McCartney
13:35 19 Jul 19
Brilliant service from start to finish. Extremely patient while we've been coming up with designs and producing... material etc. Very flexible in terms of changes needing to be made to our site and can push through important changes when needed. Can't recommend them enough!read more
Kim Marven
Kim Marven
21:10 27 Jun 19
Matt set up our website for our business. Very happy with the service. He was very patient with us, making sure it was... just how we wanted it. Very happy. Thank you.read more
Lucas Lambrou
Lucas Lambrou
10:41 11 Jun 19
Fantastic service from all the team. Excellent web design with ease of customer use and connected seamlessly to my... online ordering platform . Vanessa, my social media account manager, posts excellent content which has increased my reach and boosted my sales. Jamie also does a fantastic job with all graphics, pictures and leaflet work at amazing quality and prices.read more
Ian Sumray
Ian Sumray
13:38 03 Jun 19
Wanted more exposure on Social Media and thought I'd give the Local Marketing a try. Couldn't be happier. I have seen a... massive increase in hits and interaction on my Facebook page. Great personal service. Keep up the good work.read more
Thomas Horsman
Thomas Horsman
16:02 28 May 19
Very happy with the fast professional service right from the beginning, any issues are resolved on the spot. There is a... constant line of communication which is perfect for requesting changes and seeing how your website is doing within search engines. Couldn't be happier, 5* Company!read more
Allscapes Fencing
Allscapes Fencing
08:55 24 May 19
We are very happy with the service The Local Marketing team provide for our company we have used them for a few years... now. We have always found them very responsive and helpful. Thank you!read more
Steven Candler
Steven Candler
16:21 22 May 19
We have been using TLMT services for a number of months now. We liase on a weekly basis producing videos etc. Jamie... normally attends, polite and punctual service. Would highly recommend. Thanks Guys! Spencer, Abbey Motors Colchesterread more
Mark FordBarns
Mark FordBarns
15:35 16 May 19
helped our company for a few years now great service !
Velvis Cars
Velvis Cars
13:23 07 May 19
Great company to work with, made some quality videos for our stock, would recommend.
Matthew Pavey
Matthew Pavey
11:46 26 Apr 19
Been very happy with Matt's service and helps me move forward with the latest marketing and SEO, would definitely... recommend.read more
Andrei Branescu
Andrei Branescu
19:10 09 Apr 19
Very creative and visionary website designers with great marketing experience. Would definitely recommend to any local... business looking to grow and expand!read more
Karina Snelling
Karina Snelling
23:54 29 Nov 18
Great service, always so helpful and on hand! We just had our website redone and I’m so pleased with it! Thank you... for your hard work! Matt, Steven, Jamie and the team done an amazing job!read more
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