Your Company Ceasing All Marketing During Lockdown is a Great Idea…For Your Competitors
It’s a strange time. An event that will define a generation. This whole situation (I’m not going to say the C word as I’m sure we’re all sick of hearing it) has thrown up more questions than it has answers.
But, one thing is for certain: there will be an end to this and the world will get back to normality, and when it does, what’s the plan for your business? Start from the bottom and work back up? Struggle to regain the custom you worked so hard to earn throughout the last few years?
Why not keep your customers and have them desperate to see your business back open so they can come back and spend money!
The only way you’re going to achieve that is by continuing to remind your customers why they should miss you! Marketing is the key to success in any business – it’s why customers not only know what you sell, but also know your brand.
Still not convinced? Here are some of the key reasons why you should be keeping your marketing at the forefront of your business even if it’s closed for the time being.
Consistency of marketing is a winning formula
Why do you think Coca Cola spends around half a BILLION dollars a year on advertising?
I’m sure you don’t need to see an ad for them to remember their name. Yet, their ads are everywhere you go. The reason for this is consistency is the aim of brand awareness, and their brand awareness budget means you’re statistically more likely to buy a coke over another drink when you’re at the shop next.
Small business advertising is exactly the same principle. People see you more, they remember you more, they trust you more, therefore they shop with you more.
Your competitors will be advertising less!
Imagine how easy your business life would be if all your competition was shut down. It would be great for your business, wouldn’t it? Well, right now during this crisis, they are as close to shutting down as they’re going to be. TAKE ADVANTAGE OF THIS! While other companies are fading off into the back of your customers’ minds through a lack of activity, make your business the one that is at the forefront and the place they intend to visit once this lockdown is lifted!
This is also relevant when it comes to SEO activity. While your competitors’ rankings decrease through a lack of SEO activity and monitoring, your website can climb into those places with SEO work of your own.
Likewise, don’t let your hard work go to waste with a drop in rankings that you worked so hard to achieve in the first place! The higher your website on Google for key terms related to your business, the more customers you’ll get over time.
The internet is currently busier than ever
With everyone stuck at home, guess what they’re all doing. That’s right, exactly the same thing you are, on the internet; reading articles or researching things they are planning to do once they regain their freedom to go out.
Services like Disney+ and Netflix have already lowered their streaming quality so that they can handle all the extra users that will be online at the same time.
With millions of people online right now, this is a fantastic opportunity for you to remind your customers you’re still here and that you will be hereafter this is all over!
Additionally, with so many shops shut, with so many people online, your business could hugely benefit from an ecommerce store where your customers can spend their money on the products and services on your website!
Improvise, Adapt, Overcome
What I’m not saying to do is keep doing the marketing you’ve always done. Carrying on paying for that billboard in the town centre where no one’s currently allowed to be is not the best way to spend your advertising budget.
Therefore, you need to adapt to the way people are currently living their lives and use new methods to get there. For example, if you’re not familiar with Facebook Ads, they’re the most cost-effective ad method around right now. They’re also the best and most efficient way for you to be in front of all your potential customers right now.
What choice are you going to make?
The times are hard for all businesses at the moment. We’re all holding on tight to any money we have, but the businesses that push themselves forward now will be the ones that recover the fastest. Make sure you’re one of them.
The team at TLMT have worked hard to make sure our clients are getting the most out of this time, and we’re taking full advantage of the fact that some of the competition has stopped advertising or working on their website.
This is why we expect that, over the next few months, our clients will come out on top once this lockdown ends.
For information on what you can do to help your business, call us on 01255 446129.