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“Got The City on Lockdown” – How Customers Are Shopping In This Blue Era
Google, SEO, Website Design

“Got The City on Lockdown” – How Customers Are Shopping In This Blue Era

With many of us working from home, aside from our key workers putting in absolutely heroic effort and bravery throughout the country for our fellow people, the rest of us have also been going through a range of emotions.

Fear, panic, confusion, boredom, the list goes on. However, despite everything, we do somehow have to continue with our lives because 1) we know what else we can do, and 2) other aspects life haven’t been put on hold.

We still need essential items, our children still need clothes and entertainment, essential components of our house still need maintaining, and – more than ever – we sometimes just need a distraction from what’s happening in the world.

Therefore, most of us will each look to purchase something in relation to a hobby, fashion or leisurely activity (from the safety of our home or garden).

So, in this time that is simply incomparable with any other period during peacetime, and with the level of technology available for the first time during a pandemic of this nature, what shopping habits and trends are most prevalent online and offline?

Online Shopping Habits and Trends

With Ecommerce and other forms of contactless payments increasing, banks have even upped the cap on contactless card payments in stores to £45.

Whilst some will take full advantage of this in stores whilst also shopping online, others will want to stick to only making payments online entirely.

This has resulted in big boosts to services that provide everyday essentials.

We’ve seen a 156% increase for online card retailer Moonpig, because people still want to send cards with important messages to their family and friends, and (unsurprisingly) we’ve also seen an increase in subscriptions to streaming services Netflix and Spotify. 

Additionally, for local convenience stores that are currently online, there has been a 40% in their online transactions during March.

Interestingly, online purchases generally made up less than a third of daily transactions, but hit 52% on the day that Boris Johnson announced the lockdown of the United Kingdom.

Shopping Habits Across Essex

Offline data has shown us that there has been an 84% decrease in Essex retail footfall, i.e. people personally visiting retail stores, and a 49% decrease in people visiting grocery and pharmaceutical stores within Essex.

However, we know that the demand for these items, particularly groceries and medicine, will still be there, but they will now be looking online instead in order to get these items from the safety of their home and with more peace of mind.

Therefore, the stores with ecommerce functionalities on their websites will be taking the bulk of the transactions away from stores.

Key Offline Statistics

Despite the early surge of panic-buying at supermarkets, data has shown that supermarket transactions are down 40%. However, the avg. order value per customer has seen a 6% increase. Therefore, people are buying more infrequently, but when they do purchase, they are spending more.

The decrease of transactions for big supermarkets are in contrast to local chain stores, which have seen an increase of up to 22% in transactions.

The decision people are making in shopping at smaller and more local shops is likely to be for two major reasons:

  • Some shoppers are wary of venturing to large crowded supermarkets
  • People are choosing to support local businesses in this testing time

The Online Conclusion

By offering and delivering products that people want, via an online business that is local to them, smaller businesses can offer shoppers the opportunity to both avoid crowded supermarkets and support their local businesses.

By doing this, they can be a part of the surge in online transactions we’re seeing in each region.

On behalf of everyone at The Local Marketing Team, we wish you full health, prosperity, and that these times really will hurry up and Fly By.

 

Blue Fly By CD Single Cover

For any advice on how we can help, please call us on 01255 446117.

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kelly bowles
kelly bowles
10:09 13 Mar 20
Excellent service! Had a few things I needed assistance and advice on and Jamie couldnt have been more helpful. Would... highly recommend :)read more
oliver southgate
oliver southgate
15:57 13 Nov 19
We've just taken The Local Marketing Team on based on the experience of friends businesses also using them and seeing... their growth it was a no brainer to employ this young enthusiatic team.The team is always very communicative and professional with regards to the progress and work flow, and we look forward to seeing our business grow as a result.read more
Daniel Lyons
Daniel Lyons
12:41 20 Jul 19
The local marketing team have been great from the moment I initially consulted them to currently using them to host my... website. They are a seriously friendly team with the skills to get the job done. I found the pricing to also be very good for the quality of service. I always look forward to dealing with them and seeing what else they can achieve to help my business grow. Nothing is ever too much trouble and they are always very quick to respond. I would highly recommend even though I want to keep them as a secret weapon.read more
Nick McCartney
Nick McCartney
13:35 19 Jul 19
Brilliant service from start to finish. Extremely patient while we've been coming up with designs and producing... material etc. Very flexible in terms of changes needing to be made to our site and can push through important changes when needed. Can't recommend them enough!read more
Kim Marven
Kim Marven
21:10 27 Jun 19
Matt set up our website for our business. Very happy with the service. He was very patient with us, making sure it was... just how we wanted it. Very happy. Thank you.read more
Lucas Lambrou
Lucas Lambrou
10:41 11 Jun 19
Fantastic service from all the team. Excellent web design with ease of customer use and connected seamlessly to my... online ordering platform . Vanessa, my social media account manager, posts excellent content which has increased my reach and boosted my sales. Jamie also does a fantastic job with all graphics, pictures and leaflet work at amazing quality and prices.read more
Ian Sumray
Ian Sumray
13:38 03 Jun 19
Wanted more exposure on Social Media and thought I'd give the Local Marketing a try. Couldn't be happier. I have seen a... massive increase in hits and interaction on my Facebook page. Great personal service. Keep up the good work.read more
Thomas Horsman
Thomas Horsman
16:02 28 May 19
Very happy with the fast professional service right from the beginning, any issues are resolved on the spot. There is a... constant line of communication which is perfect for requesting changes and seeing how your website is doing within search engines. Couldn't be happier, 5* Company!read more
Allscapes Fencing
Allscapes Fencing
08:55 24 May 19
We are very happy with the service The Local Marketing team provide for our company we have used them for a few years... now. We have always found them very responsive and helpful. Thank you!read more
Steven Candler
Steven Candler
16:21 22 May 19
We have been using TLMT services for a number of months now. We liase on a weekly basis producing videos etc. Jamie... normally attends, polite and punctual service. Would highly recommend. Thanks Guys! Spencer, Abbey Motors Colchesterread more
Mark FordBarns
Mark FordBarns
15:35 16 May 19
helped our company for a few years now great service !
Velvis Cars
Velvis Cars
13:23 07 May 19
Great company to work with, made some quality videos for our stock, would recommend.
Matthew Pavey
Matthew Pavey
11:46 26 Apr 19
Been very happy with Matt's service and helps me move forward with the latest marketing and SEO, would definitely... recommend.read more
Andrei Branescu
Andrei Branescu
19:10 09 Apr 19
Very creative and visionary website designers with great marketing experience. Would definitely recommend to any local... business looking to grow and expand!read more
Karina Snelling
Karina Snelling
23:54 29 Nov 18
Great service, always so helpful and on hand! We just had our website redone and I’m so pleased with it! Thank you... for your hard work! Matt, Steven, Jamie and the team done an amazing job!read more
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