Frustrating isn’t it? When you’re looking through a website and you just can’t find what you’re looking for. The biggest reason for website drop-offs (or people leaving the site, in layman’s terms) is that the user cannot find what they want quickly enough.
So, the obvious key to a successful eCommerce website is an easy navigation route and well categorised products. Well yes, but also no. This is not the be all and end all to a good user experience.
Putting these into practice on an outdated website using old software or a website that is not mobile responsive will not make your result much better.
To get the best results, you need to make sure that your site is using the vast range of modern technology openly available right now. Here are some ways you can take advantage of this technology:
- Use better software to build your website (WordPress is one of the most widely used in the world)
- Make sure your site is fully responsive to mobile devices (Mobile web usage is huge, and a website with a poor experience on mobile will result in a bad user experience for a large portion of your audience)
- Speed. Bring your website loading times down! One of the biggest reasons for a high bounce rate on a website is when it’s too slow to load. Don’t let your customers leave the site before they’ve even seen it!
The above tips, alongside an easy navigation and well categorised products, can boost your sales online by a massive 25%! Imagine your online revenue growing by over a quarter.
Don’t let your business miss out on this great opportunity for growth. Now is the time to make the most of online.