fbpx
Protect Your Online Business and Revenue Stream — Here’s How
Business, Google, SEO, Website Design

Protect Your Online Business and Revenue Stream — Here’s How

We always aim not to just keep our clients’ businesses afloat, but to help them thrive within their industry. If done right, your website will see you enjoy the kind of success that makes you cherish the day you decided to take your business online.

There’s a number of ways you can enjoy digital success, even when times are tough. Take a look at our tips below:

Be Wowed by Woocommerce

WooCommerce is a fantastic WordPress plugin that allows you to integrate your products and product categories with an online payment system. In turn, this essentially allows you to sell your products to your customers online.

It also allows you to keep track of your orders, how much each order value is, total order values per set dates, and keep track of each customer’s name and address. These features permit you to use WooCommerce as your ultimate Ecommerce hub when setting up, analysing and enjoying your website’s commercial capacity.

Analyse Your Website’s Performance

Google Analytics is a brilliant free tool you can use to evaluate your website’s performance data. 

This can include the amount of traffic you receive, total returning users, percentage of customers leaving your website quickly (if high, then you know there’s an issue), amount of pages visited and much more.

You can also filter this data per page on your website and in comparison to previous dates to assess performance critically.

Keep Up With Your Keywords

Make sure to keep an eye on the keywords that you consider core to your business, and make sure they’re keywords that people are actively searching for and are simultaneously relevant to your business offerings.

There are also tools available, such as SEMrush and AHREFS, that allow you to track your competitors search engine rankings alongside your own to compare your performance against there’s.

When times are tough, they’ll be the times to utilise SEO activity more than ever.

So if you see your competitor’s rankings drop, don’t resign yourself to a similar path, work harder than ever to ensure that your keyword rankings not only do not suffer the same fate, but instead climb the rankings by spending more hours conducting SEO to use your competitor’s decreases in rankings to your own website’s advantage.

Ramp Up The Heat with Hotjar

To improve your site’s conversion rate, we recommended a tool called Hotjar to add invisible heatmaps on your website to determine which areas of the site people are interacting with most and which they are not (hot and cold areas).

Hotjar also anonymously records users’ individually experiencing your site (no personal details like names are revealed) to show you which parts of your site encourage people to convert, and which parts are lacking and lead to people leaving the site.

This data allows you to make informed changes to your website in order to help customers find what they want from your site, and for you to help them find what you want to offer them.

For example, you can make brochure downloads more visible and accessible, you can make contact options easier and better signposted — you can even change button colours and make them stand out more.

Keep Calm, and Carry on Clicking

If you want to know how many people are clicking on certain elements of your website, e.g. the “submit” button of your contact form, or how many people are clicking your email address or phone number, then you can use a tool called Google Tag Manager.

This allows you to set up variables, triggers and tags that allow you to track the clicks you deem to be most valuable on your site. It also allows you to track page time, average scroll depth and a number of other metrics.You can then integrate Google Tag Manager with Google Analytics and compare your clicks weekly, Month-on-Month or Year-on-Year to establish if your website is generating more valuable clicks as a result of your design and marketing activity.

Keep Optimising Your Site

Another great Google tool we use is called Google Optimize (note the American spelling). It allows you to test changes you’ve considered making (following your data analysis from Hotjar and Google Analytics) without permanently changing your website, and potentially making it worse.

Google Optimize allows you to test two or more variations of a page on your website, the original, and a variation that you can either make live changes to via Optimize, or a variation that you can create on WordPress to have 50% of your audience see instead of the original page.

You can tailor multiple facets of your tests on Optimize, such as how much of your audience is split percentage-wise, whether you change a small or large amount of aspects on your variation, and what kind of performance metrics you use to see a statistically significant result.

We like to use bounce rates, page views, and conversions (e.g. getting in contact or purchasing a product) as metrics to help us determine which page has performed better.

We recommend testing for at least two months and monitoring results along the way before ending your experiment.

Once you have significant results data, in relation to the metrics that you chose, you can decide whether to keep your original page, or use the variation as the new page design. If the results aren’t clear cut, you can end the test and start a new one with different, perhaps more radical changes made to your website.

Try not to test too many changes at once, at least for the first time as well. Try to test one or two changes and then build from there, otherwise you won’t be sure which change had the significant impact you were looking for.

We’re Always Here to Help

With all honesty and sincerity, we’ve seen clients achieve results beyond their highest expectations by using a few of these tips within our website design and marketing packages.

If you need assistance with any of these tips, please ask your website administrator to assist you, or give us a call on 01255 446117 and we’ll be happy to offer our support.

We love seeing people’s online ventures start from nothing and turn into something that both ourselves and clients can be proud of. We enjoy nothing more than paying back the faith people put into us by achieving outstanding results for their business online.

Spread the love

Google Reviews

Google Rating
5.0
Based on 22 reviews

Google Reviews

The Local Marketing Team
5.0
Based on 23 reviews
powered by Google
kelly bowles
kelly bowles
10:09 13 Mar 20
Excellent service! Had a few things I needed assistance and advice on and Jamie couldnt have been more helpful. Would... highly recommend :)read more
oliver southgate
oliver southgate
15:57 13 Nov 19
We've just taken The Local Marketing Team on based on the experience of friends businesses also using them and seeing... their growth it was a no brainer to employ this young enthusiatic team.The team is always very communicative and professional with regards to the progress and work flow, and we look forward to seeing our business grow as a result.read more
Daniel Lyons
Daniel Lyons
12:41 20 Jul 19
The local marketing team have been great from the moment I initially consulted them to currently using them to host my... website. They are a seriously friendly team with the skills to get the job done. I found the pricing to also be very good for the quality of service. I always look forward to dealing with them and seeing what else they can achieve to help my business grow. Nothing is ever too much trouble and they are always very quick to respond. I would highly recommend even though I want to keep them as a secret weapon.read more
Nick McCartney
Nick McCartney
13:35 19 Jul 19
Brilliant service from start to finish. Extremely patient while we've been coming up with designs and producing... material etc. Very flexible in terms of changes needing to be made to our site and can push through important changes when needed. Can't recommend them enough!read more
Kim Marven
Kim Marven
21:10 27 Jun 19
Matt set up our website for our business. Very happy with the service. He was very patient with us, making sure it was... just how we wanted it. Very happy. Thank you.read more
Lucas Lambrou
Lucas Lambrou
10:41 11 Jun 19
Fantastic service from all the team. Excellent web design with ease of customer use and connected seamlessly to my... online ordering platform . Vanessa, my social media account manager, posts excellent content which has increased my reach and boosted my sales. Jamie also does a fantastic job with all graphics, pictures and leaflet work at amazing quality and prices.read more
Ian Sumray
Ian Sumray
13:38 03 Jun 19
Wanted more exposure on Social Media and thought I'd give the Local Marketing a try. Couldn't be happier. I have seen a... massive increase in hits and interaction on my Facebook page. Great personal service. Keep up the good work.read more
Thomas Horsman
Thomas Horsman
16:02 28 May 19
Very happy with the fast professional service right from the beginning, any issues are resolved on the spot. There is a... constant line of communication which is perfect for requesting changes and seeing how your website is doing within search engines. Couldn't be happier, 5* Company!read more
Allscapes Fencing
Allscapes Fencing
08:55 24 May 19
We are very happy with the service The Local Marketing team provide for our company we have used them for a few years... now. We have always found them very responsive and helpful. Thank you!read more
Steven Candler
Steven Candler
16:21 22 May 19
We have been using TLMT services for a number of months now. We liase on a weekly basis producing videos etc. Jamie... normally attends, polite and punctual service. Would highly recommend. Thanks Guys! Spencer, Abbey Motors Colchesterread more
Mark FordBarns
Mark FordBarns
15:35 16 May 19
helped our company for a few years now great service !
Velvis Cars
Velvis Cars
13:23 07 May 19
Great company to work with, made some quality videos for our stock, would recommend.
Matthew Pavey
Matthew Pavey
11:46 26 Apr 19
Been very happy with Matt's service and helps me move forward with the latest marketing and SEO, would definitely... recommend.read more
Andrei Branescu
Andrei Branescu
19:10 09 Apr 19
Very creative and visionary website designers with great marketing experience. Would definitely recommend to any local... business looking to grow and expand!read more
Karina Snelling
Karina Snelling
23:54 29 Nov 18
Great service, always so helpful and on hand! We just had our website redone and I’m so pleased with it! Thank you... for your hard work! Matt, Steven, Jamie and the team done an amazing job!read more
Next Reviews