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Be Convenient, Visible, Secure and Helpful for Your Customers
Business, Design, Google, Security, SEO, Social Media, Team, Website Design

Be Convenient, Visible, Secure and Helpful for Your Customers

Showing your customers that you’re readily available for orders, questions or concerns is more important now than it has ever been.

In times of uncertainty, we are all craving certainty wherever we can get it from, and that should least of all be with businesses that we purchase from.

Here are some tips on how you can make your customers feel fully comfortable and at ease when they decide to buy products from your website.

You Must Be Convenient

Leo Convenient meme

Or, it must simply be an easy user experience for people to navigate your website and make purchases.

Delivery and collection options should be made clear, and the payment process should be simple.

Provide Website Security

https secure graphic with green tick in browser bar

Ensure that your website has a valid SSL certificate to confirm that your website has a secure connection for your customers. More and more customers are aware of, and actively looking for, websites that use HTTPS.

The padlock icon will show them that not only is their time on your website safe, but that you care about their security and confidentiality when they engage with your business.

When Customers Search, Be There

Black and white image of young children hugging adorably

There are many ways in which you can do this, but we recommend using keywords strategically, and within a character limit, that your customers are actively searching for within the Meta Data of your core pages, product categories, and product pages themselves to help your customers find you to get what they need.

This is one of many SEO techniques available to help your business become more visible online.

We also recommend having an active social media account, primarily Facebook, with frequent posts about products, how you’re looking to help customers (discounts and special offers), and making it clear that you’re available for support and help with any questions.

We also covered the benefits of Facebook Messenger for your business in this recent article.

Teamwork Makes The Dream Work

Colourful cartoon graphic of men and women each holding a giant puzzle piece to help each solve the puzzle

Where possible, add a “Meet The Team” page on your website with photos of members of your team (preferably smiley, happy faces to convey friendliness).

Then, add information on each member’s name, their role at the company, and how they each help the customer.

Maybe even add a silly fact or hobby for each staff member just to make things a bit more fun.

Social Proof Your Business

cartoon graphic of hand pointing to final star of 5 star review

Wherever you have good reviews, be it on Facebook, TripAdvisor, TrustPilot or Google, display them proudly on your website. You can also create graphics with your ratings to post both on your website and social media as well.

Positive reviews show customers that they can trust your business, your quality of products, and your customer service. Make no mistake, review ratings can be a defining factor when it comes to choosing one business over another.

You can also offer the chance for customers to review with a follow-up email to confirmed purchasers. You can also post instructions and incentives on social media to help people leave you impartial reviews.

Finally, Offer Only THE BEST Customer Service

Customer Service graphic that shows female employee happily fulfilling her correspondence tasks throughout the day

This is perhaps the most important on the list, and it costs absolutely nothing except patience, perseverance and kindness.

Make sure you offer an impeccable level of customer service to anyone who gets in touch with you. Attributes that can improve your customer service include:

  • Friendly tone of voice
  • Polite manners
  • Understanding approach
  • Positive and helpful attitude

Try to incorporate these traits when speaking to customers, whether they have a question, a compliment or a complaint. Offer email correspondence, the opportunity for a phone call, or even a Skype or FaceTime call if appropriate.

Remain easy to contact wherever possible and especially during your business’ working hours.

If you have an influx of emails on your website, or a full inbox of messages on social media, make sure that you, or your colleague assigned to customer service tasks, is highly responsive and is able to reply to enquiries as soon as possible. This will help give your customers the service that they deserve.

Speaking of customer service, if there’s anything we can support you with today, or if you have any questions about this article – or anything else for that matter – we’re just a phone call away, Please give us a call on 01255 446 117 and we’ll be happy to help.

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kelly bowles
kelly bowles
10:09 13 Mar 20
Excellent service! Had a few things I needed assistance and advice on and Jamie couldnt have been more helpful. Would... highly recommend :)read more
oliver southgate
oliver southgate
15:57 13 Nov 19
We've just taken The Local Marketing Team on based on the experience of friends businesses also using them and seeing... their growth it was a no brainer to employ this young enthusiatic team.The team is always very communicative and professional with regards to the progress and work flow, and we look forward to seeing our business grow as a result.read more
Daniel Lyons
Daniel Lyons
12:41 20 Jul 19
The local marketing team have been great from the moment I initially consulted them to currently using them to host my... website. They are a seriously friendly team with the skills to get the job done. I found the pricing to also be very good for the quality of service. I always look forward to dealing with them and seeing what else they can achieve to help my business grow. Nothing is ever too much trouble and they are always very quick to respond. I would highly recommend even though I want to keep them as a secret weapon.read more
Nick McCartney
Nick McCartney
13:35 19 Jul 19
Brilliant service from start to finish. Extremely patient while we've been coming up with designs and producing... material etc. Very flexible in terms of changes needing to be made to our site and can push through important changes when needed. Can't recommend them enough!read more
Kim Marven
Kim Marven
21:10 27 Jun 19
Matt set up our website for our business. Very happy with the service. He was very patient with us, making sure it was... just how we wanted it. Very happy. Thank you.read more
Lucas Lambrou
Lucas Lambrou
10:41 11 Jun 19
Fantastic service from all the team. Excellent web design with ease of customer use and connected seamlessly to my... online ordering platform . Vanessa, my social media account manager, posts excellent content which has increased my reach and boosted my sales. Jamie also does a fantastic job with all graphics, pictures and leaflet work at amazing quality and prices.read more
Ian Sumray
Ian Sumray
13:38 03 Jun 19
Wanted more exposure on Social Media and thought I'd give the Local Marketing a try. Couldn't be happier. I have seen a... massive increase in hits and interaction on my Facebook page. Great personal service. Keep up the good work.read more
Thomas Horsman
Thomas Horsman
16:02 28 May 19
Very happy with the fast professional service right from the beginning, any issues are resolved on the spot. There is a... constant line of communication which is perfect for requesting changes and seeing how your website is doing within search engines. Couldn't be happier, 5* Company!read more
Allscapes Fencing
Allscapes Fencing
08:55 24 May 19
We are very happy with the service The Local Marketing team provide for our company we have used them for a few years... now. We have always found them very responsive and helpful. Thank you!read more
Steven Candler
Steven Candler
16:21 22 May 19
We have been using TLMT services for a number of months now. We liase on a weekly basis producing videos etc. Jamie... normally attends, polite and punctual service. Would highly recommend. Thanks Guys! Spencer, Abbey Motors Colchesterread more
Mark FordBarns
Mark FordBarns
15:35 16 May 19
helped our company for a few years now great service !
Velvis Cars
Velvis Cars
13:23 07 May 19
Great company to work with, made some quality videos for our stock, would recommend.
Matthew Pavey
Matthew Pavey
11:46 26 Apr 19
Been very happy with Matt's service and helps me move forward with the latest marketing and SEO, would definitely... recommend.read more
Andrei Branescu
Andrei Branescu
19:10 09 Apr 19
Very creative and visionary website designers with great marketing experience. Would definitely recommend to any local... business looking to grow and expand!read more
Karina Snelling
Karina Snelling
23:54 29 Nov 18
Great service, always so helpful and on hand! We just had our website redone and I’m so pleased with it! Thank you... for your hard work! Matt, Steven, Jamie and the team done an amazing job!read more
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