Homeview Survellience – Story
The Local Marketing Team have had the pleasure of creating Homeview Surveillance’s fantastic new website. We then optimised their website to increase their organic keyword rankings.
Homeview Surveillance are security specialists company in Clacton-on-Sea. They provide individuals and businesses with high-quality security camera systems across Tendring. The areas they specialise in range from Intruder Alarms, Fire Alarms to CCTV Systems.
Putting together our marketing strategy
Following the creation of their website, our aim was to increase their organic search rankings. The first step was to expand their keywords on Google and track which ones they already rank for. We strongly wanted to focus on increasing button clicks, reducing their bounce rate and optimising content across the whole site. This involved a variety of SEO strategies, including CRO (Conversion Rate Optimisation), Keyword Research, Content Writing and Google Analytics. We also pitched to them one case study a month, including regular correspondence for additional images.
We worked hard to ensure their website was user-friendly and incorporated their core brand values. Our expert designers made sure the website looked fresh and professional. We ensured that the website contained contact form functionality so that the client would be able to see enquiries as quickly as possible. After this, we conducted SEO whilst making some CRO adjustments to improve levels of traffic, engagement and conversions. Our in-house content writer Charlotte put together text for each page and ensured that it was engaging and web-friendly.
Our aim was to build a website design that portrayed the true value of Homeview Surveillance’s brand. The client wanted a website that looked bold and engaging. So that’s what we delivered them.
It was important that the site showed the honest nature of their business and reflected their services in the best light possible. We made sure their website design was easy to navigate and appealing to users.
When we compared August 2019 to August 2018, these are some of the results that we saw.
- 10% increase in the number of sessions per user
- 27% increase in pageviews
- 31% increase in pages per session
- 51% increase in average session duration
- 42% decrease in bounce rate
When we compared July 2019 with July 2018, these are some of the results that we saw;
- 27% increase in users
- 30% increase in new users
- 25% increase in sessions
- 46% increase in pageviews
- 17% increase in pages per session
- 22% increase in average session duration
- 21% decrease in bounce rate
Very happy with the fast professional service right from the beginning, any issues are resolved on the spot. There is a constant line of communication which is perfect for requesting changes and seeing how your website is doing within search engines. Couldn't be happier, 5* Company!