How Can SEO Improve Sales
How Can SEO Improve Sales?
Search Engine Optimisation needs to be a firm priority for every business. If you play your cards right, then a proper SEO strategy can lead to many benefits. One of the biggest of which is that you can improve your sales numbers.
Yes, you did read that right; SEO improves sales. As a result, it’s become more and more important that companies invest in an SEO company to help them run the best strategy possible and increase their profits.
Naturally, you may be wondering how exactly SEO improves your sales. So, allow us to explain things to you.
SEO Makes You More Visible
The primary benefit of SEO and the reason everyone is concerned with it is that it makes your company and brand more visible. When you work alongside an SEO company, you can get your website into the top listings for Google Search results. This has a profound effect on your sales! You see, it’s commonly known that the majority of users will click on one of the first three organic results they see. So, if you’re below this top three, you’re instantly losing out. Getting into the prime positions means you will see more web traffic, that’s just a fact. As a consequence, you can generate more leads via your site, and create more sales opportunities.
Without SEO, you may linger lower down the rankings where no one will click on your website link. Therefore, you’ll struggle to see web traffic, struggle to generate leads, and struggle to boost your sales.
SEO Brings In Targeted Traffic
We just mentioned how SEO can help bring more web traffic to your site, but it does a lot more than just drives loads of random people to it. The whole premise of SEO is built around optimising your site for specific keywords and terms that users will search for. A random example of this is a company that sells fitness equipment. This company will now improve their SEO to target keywords like ‘fitness equipment’ ‘weights’ and other things that relate to their business.
As a result, this business will appear high up in the search results for queries including these types of keywords. So, the people that click on the site will already have an interest in that particular product. The same goes for every business; SEO brings in targeted web traffic. Why is this beneficial and how does it increase sales? As touched upon in the previous point; more traffic equals more leads. It’s far easier to convert leads and make sales when the traffic on your site is already interested in what you have to offer!
SEO Strengthens Your Brand
All businesses know the importance of a strong brand when making sales. Just look at some of the biggest companies in the world, like Apple. Their brand image is so strong that they continue to make sales despite their products being more expensive than competitors, and arguably including fewer features. This is where SEO truly becomes very important for your business; it will help strengthen your brand and make you a trustworthy company.
Again, it goes back to the idea of getting into the upper echelons of the search results page. When a consumer searches for something, they tend to have a perception of the first few websites they see. If a site is right at the top of the results, then it must be a big and trustworthy brand that’s worth their time. Therefore, if you’re consistently the first, second, or third website people see, your brand begins to solidify and strengthen. Consumers start to trust you more and more, which can lead to sales directly through SEO, or as a consequence of having great SEO.
Search Engines Are The Primary Way People Find Products/Services Online
All of the things we’ve mentioned show how SEO can be effective at improving your sales. But, they’re all made more critical when we look at search engines in general. Did you know that the majority of people will begin the buying process with a query in a search engine? It’s true, they don’t start looking for products on social media, they head to Google and type a question in, then take things from there.
As a consequence, this shows how important SEO is for your business sales. If you neglect your search engine performance and don’t try to get in the top three ranking spots, then you miss out on so many potential customers.
If you’re interested in working with an SEO specialist and investing in SEO to improve sales, then get in touch with us today. We offer a comprehensive service that is guaranteed to improve your site ranking!