How Can SEO Improve Sales? | News | The Local Marketing Team
How Can SEO Improve Sales
SEO

How Can SEO Improve Sales

How Can SEO Improve Sales?

Search Engine Optimisation needs to be a firm priority for every business. If you play your cards right, then a proper SEO strategy can lead to many benefits. One of the biggest of which is that you can improve your sales numbers.

Yes, you did read that right; SEO improves sales. As a result, it’s become more and more important that companies invest in an SEO company to help them run the best strategy possible and increase their profits.

Naturally, you may be wondering how exactly SEO improves your sales. So, allow us to explain things to you.

SEO Makes You More Visible

The primary benefit of SEO and the reason everyone is concerned with it is that it makes your company and brand more visible. When you work alongside an SEO company, you can get your website into the top listings for Google Search results. This has a profound effect on your sales! You see, it’s commonly known that the majority of users will click on one of the first three organic results they see. So, if you’re below this top three, you’re instantly losing out. Getting into the prime positions means you will see more web traffic, that’s just a fact. As a consequence, you can generate more leads via your site, and create more sales opportunities.

Without SEO, you may linger lower down the rankings where no one will click on your website link. Therefore, you’ll struggle to see web traffic, struggle to generate leads, and struggle to boost your sales.

SEO Brings In Targeted Traffic

We just mentioned how SEO can help bring more web traffic to your site, but it does a lot more than just drives loads of random people to it. The whole premise of SEO is built around optimising your site for specific keywords and terms that users will search for. A random example of this is a company that sells fitness equipment. This company will now improve their SEO to target keywords like ‘fitness equipment’ ‘weights’ and other things that relate to their business.

As a result, this business will appear high up in the search results for queries including these types of keywords. So, the people that click on the site will already have an interest in that particular product. The same goes for every business; SEO brings in targeted web traffic. Why is this beneficial and how does it increase sales? As touched upon in the previous point; more traffic equals more leads. It’s far easier to convert leads and make sales when the traffic on your site is already interested in what you have to offer!

SEO Strengthens Your Brand

All businesses know the importance of a strong brand when making sales. Just look at some of the biggest companies in the world, like Apple. Their brand image is so strong that they continue to make sales despite their products being more expensive than competitors, and arguably including fewer features. This is where SEO truly becomes very important for your business; it will help strengthen your brand and make you a trustworthy company.

Again, it goes back to the idea of getting into the upper echelons of the search results page. When a consumer searches for something, they tend to have a perception of the first few websites they see. If a site is right at the top of the results, then it must be a big and trustworthy brand that’s worth their time. Therefore, if you’re consistently the first, second, or third website people see, your brand begins to solidify and strengthen. Consumers start to trust you more and more, which can lead to sales directly through SEO, or as a consequence of having great SEO.

Search Engines Are The Primary Way People Find Products/Services Online

All of the things we’ve mentioned show how SEO can be effective at improving your sales. But, they’re all made more critical when we look at search engines in general. Did you know that the majority of people will begin the buying process with a query in a search engine? It’s true, they don’t start looking for products on social media, they head to Google and type a question in, then take things from there.

As a consequence, this shows how important SEO is for your business sales. If you neglect your search engine performance and don’t try to get in the top three ranking spots, then you miss out on so many potential customers.

If you’re interested in working with an SEO specialist and investing in SEO to improve sales, then get in touch with us today. We offer a comprehensive service that is guaranteed to improve your site ranking!

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Daniel Lyons
Daniel Lyons
12:41 20 Jul 19
The local marketing team have been great from the moment I initially consulted them to currently using them to host my website. They are a seriously friendly team with the skills to get the job done. I found the pricing to also be very good for the quality of service. I always look forward to dealing with them and seeing what else they can achieve to help my business grow. Nothing is ever too much trouble and they are always very quick to respond. I would highly recommend even though I want to keep them as a secret weapon.read more
Nick McCartney
Nick McCartney
13:35 19 Jul 19
Brilliant service from start to finish. Extremely patient while we've been coming up with designs and producing material etc. Very flexible in terms of changes needing to be made to our site and can push through important changes when needed. Can't recommend them enough!read more
Kim Marven
Kim Marven
21:10 27 Jun 19
Matt set up our website for our business. Very happy with the service. He was very patient with us, making sure it was just how we wanted it. Very happy. Thank you.read more
Lucas Lambrou
Lucas Lambrou
10:41 11 Jun 19
Fantastic service from all the team. Excellent web design with ease of customer use and connected seamlessly to my online ordering platform . Vanessa, my social media account manager, posts excellent content which has increased my reach and boosted my sales. Jamie also does a fantastic job with all graphics, pictures and leaflet work at amazing quality and prices.read more
Ian Sumray
Ian Sumray
13:38 03 Jun 19
Wanted more exposure on Social Media and thought I'd give the Local Marketing a try. Couldn't be happier. I have seen a massive increase in hits and interaction on my Facebook page. Great personal service. Keep up the good work.read more
Thomas Horsman
Thomas Horsman
16:02 28 May 19
Very happy with the fast professional service right from the beginning, any issues are resolved on the spot. There is a constant line of communication which is perfect for requesting changes and seeing how your website is doing within search engines. Couldn't be happier, 5* Company!read more
Allscapes Fencing
Allscapes Fencing
08:55 24 May 19
We are very happy with the service The Local Marketing team provide for our company we have used them for a few years now. We have always found them very responsive and helpful. Thank you!read more
Steven Candler
Steven Candler
16:21 22 May 19
We have been using TLMT services for a number of months now. We liase on a weekly basis producing videos etc. Jamie normally attends, polite and punctual service. Would highly recommend. Thanks Guys! Spencer, Abbey Motors Colchesterread more
Mark FordBarns
Mark FordBarns
15:35 16 May 19
helped our company for a few years now great service !
Velvis Cars
Velvis Cars
13:23 07 May 19
Great company to work with, made some quality videos for our stock, would recommend.
Matthew Pavey
Matthew Pavey
11:46 26 Apr 19
Been very happy with Matt's service and helps me move forward with the latest marketing and SEO, would definitely recommend.read more
Andrei Branescu
Andrei Branescu
19:10 09 Apr 19
Very creative and visionary website designers with great marketing experience. Would definitely recommend to any local business looking to grow and expand!read more
Karina Snelling
Karina Snelling
23:54 29 Nov 18
Great service, always so helpful and on hand! We just had our website redone and I’m so pleased with it! Thank you for your hard work! Matt, Steven, Jamie and the team done an amazing job!read more
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