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Would You Buy From Your Website?
Google, SEO, Website Design

Would You Buy From Your Website?

Google it. We’ve all said it, we’ve all done it. What time does that shop shut? Google it. What’s the phone number for…? Google it. What does this tell you? Nowadays, customers rely on up-to-date information being published online that is easy to access. I’m nearly 29, and I haven’t picked up a yellow pages or similar in about 10 years. Why would I? Every answer I need is in my pocket. What happens if your website doesn’t work on my mobile or I can’t find the information I’m looking for? I go somewhere else. I go to your competitor.

Your website is the window of your business, that’s a cliche I know but it’s truer today than ever before. The modern customer will not even leave the house when researching a new purchase. They’ll get their phone, tablet, or laptop out and go straight to Google. When they get there they’ll look at the landing pages and if the required information isn’t there they’ll leave. According to the office of national statistics, the number of adults that buy goods online has risen by 24% to 77% since 2008 and this number continues to increase.

UK online shopping behaviour revealed

With this in mind, how does your website portray your business? A modern, forward-thinking business that gives customers simple, clear information? Or a company that can’t be bothered to even keep their website up to date? Take a second to think how that would look to a potential customer, my logic would be if this company aren’t even bothered about how their image then how bothered are they going to be about my order? Similarly, if your site is hard to navigate or the information I’m looking for is hard to find, I may not realise that you can provide the service I’m looking for. An unfortunate part of this modern customer is that their attention span is very short, so if they are not served the information they need straight away they will leave the site.

Going mobile

Recently, Google has changed to favour websites that are designed to work well on mobile devices. The reason for this is that in 2017 over 50% of all Google searches were performed on mobile, so if a website doesn’t display to fit a mobile screen, Google WILL rank that site below ones that do. If you are not sure whether your site is mobile-friendly, ask your developer if your site is ‘fully responsive’ if the answer is no, it’s time for a new site.

You may think that a new website is a big outlay, but what you are doing is futureproofing your business and competing in an online world that your competitors are more than likely already investing in. Big companies allocate around 5% of their revenue solely for website development and online activities because they see the value in keeping up with shopper trends and making sure the user can find what they are looking for.

We have designed websites for businesses big and small, each comes with their own challenges that we need to overcome. For information or a quote on starting a design for your new website, contact us on 01255 446124.

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Google Reviews

Google Rating
5.0
Based on 22 reviews

Google Reviews

The Local Marketing Team
5.0
Based on 23 reviews
powered by Google
kelly bowles
kelly bowles
10:09 13 Mar 20
Excellent service! Had a few things I needed assistance and advice on and Jamie couldnt have been more helpful. Would... highly recommend :)read more
oliver southgate
oliver southgate
15:57 13 Nov 19
We've just taken The Local Marketing Team on based on the experience of friends businesses also using them and seeing... their growth it was a no brainer to employ this young enthusiatic team.The team is always very communicative and professional with regards to the progress and work flow, and we look forward to seeing our business grow as a result.read more
Daniel Lyons
Daniel Lyons
12:41 20 Jul 19
The local marketing team have been great from the moment I initially consulted them to currently using them to host my... website. They are a seriously friendly team with the skills to get the job done. I found the pricing to also be very good for the quality of service. I always look forward to dealing with them and seeing what else they can achieve to help my business grow. Nothing is ever too much trouble and they are always very quick to respond. I would highly recommend even though I want to keep them as a secret weapon.read more
Nick McCartney
Nick McCartney
13:35 19 Jul 19
Brilliant service from start to finish. Extremely patient while we've been coming up with designs and producing... material etc. Very flexible in terms of changes needing to be made to our site and can push through important changes when needed. Can't recommend them enough!read more
Kim Marven
Kim Marven
21:10 27 Jun 19
Matt set up our website for our business. Very happy with the service. He was very patient with us, making sure it was... just how we wanted it. Very happy. Thank you.read more
Lucas Lambrou
Lucas Lambrou
10:41 11 Jun 19
Fantastic service from all the team. Excellent web design with ease of customer use and connected seamlessly to my... online ordering platform . Vanessa, my social media account manager, posts excellent content which has increased my reach and boosted my sales. Jamie also does a fantastic job with all graphics, pictures and leaflet work at amazing quality and prices.read more
Ian Sumray
Ian Sumray
13:38 03 Jun 19
Wanted more exposure on Social Media and thought I'd give the Local Marketing a try. Couldn't be happier. I have seen a... massive increase in hits and interaction on my Facebook page. Great personal service. Keep up the good work.read more
Thomas Horsman
Thomas Horsman
16:02 28 May 19
Very happy with the fast professional service right from the beginning, any issues are resolved on the spot. There is a... constant line of communication which is perfect for requesting changes and seeing how your website is doing within search engines. Couldn't be happier, 5* Company!read more
Allscapes Fencing
Allscapes Fencing
08:55 24 May 19
We are very happy with the service The Local Marketing team provide for our company we have used them for a few years... now. We have always found them very responsive and helpful. Thank you!read more
Steven Candler
Steven Candler
16:21 22 May 19
We have been using TLMT services for a number of months now. We liase on a weekly basis producing videos etc. Jamie... normally attends, polite and punctual service. Would highly recommend. Thanks Guys! Spencer, Abbey Motors Colchesterread more
Mark FordBarns
Mark FordBarns
15:35 16 May 19
helped our company for a few years now great service !
Velvis Cars
Velvis Cars
13:23 07 May 19
Great company to work with, made some quality videos for our stock, would recommend.
Matthew Pavey
Matthew Pavey
11:46 26 Apr 19
Been very happy with Matt's service and helps me move forward with the latest marketing and SEO, would definitely... recommend.read more
Andrei Branescu
Andrei Branescu
19:10 09 Apr 19
Very creative and visionary website designers with great marketing experience. Would definitely recommend to any local... business looking to grow and expand!read more
Karina Snelling
Karina Snelling
23:54 29 Nov 18
Great service, always so helpful and on hand! We just had our website redone and I’m so pleased with it! Thank you... for your hard work! Matt, Steven, Jamie and the team done an amazing job!read more
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