Google it. We’ve all said it, we’ve all done it. What time does that shop shut? Google it. What’s the phone number for…? Google it. What does this tell you? Nowadays, customers rely on up-to-date information being published online that is easy to access. I’m nearly 29, and I haven’t picked up a yellow pages or similar in about 10 years. Why would I? Every answer I need is in my pocket. What happens if your website doesn’t work on my mobile or I can’t find the information I’m looking for? I go somewhere else. I go to your competitor.
Your website is the window of your business, that’s a cliche I know but it’s truer today than ever before. The modern customer will not even leave the house when researching a new purchase. They’ll get their phone, tablet, or laptop out and go straight to Google. When they get there they’ll look at the landing pages and if the required information isn’t there they’ll leave. According to the office of national statistics, the number of adults that buy goods online has risen by 24% to 77% since 2008 and this number continues to increase.
With this in mind, how does your website portray your business? A modern, forward-thinking business that gives customers simple, clear information? Or a company that can’t be bothered to even keep their website up to date? Take a second to think how that would look to a potential customer, my logic would be if this company aren’t even bothered about how their image then how bothered are they going to be about my order? Similarly, if your site is hard to navigate or the information I’m looking for is hard to find, I may not realise that you can provide the service I’m looking for. An unfortunate part of this modern customer is that their attention span is very short, so if they are not served the information they need straight away they will leave the site.
Recently, Google has changed to favour websites that are designed to work well on mobile devices. The reason for this is that in 2017 over 50% of all Google searches were performed on mobile, so if a website doesn’t display to fit a mobile screen, Google WILL rank that site below ones that do. If you are not sure whether your site is mobile-friendly, ask your developer if your site is ‘fully responsive’ if the answer is no, it’s time for a new site.
You may think that a new website is a big outlay, but what you are doing is futureproofing your business and competing in an online world that your competitors are more than likely already investing in. Big companies allocate around 5% of their revenue solely for website development and online activities because they see the value in keeping up with shopper trends and making sure the user can find what they are looking for.
We have designed websites for businesses big and small, each comes with their own challenges that we need to overcome. For information or a quote on starting a design for your new website, contact us on 01255 446124.