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TLMT Are Blueprint Certified
Business, Social Media

TLMT Are Blueprint Certified

During the UK lockdown, most of us — through no fault of our own — suddenly became quite un-busy. Some spent the time building an encyclopedic knowledge of Netflix, others suddenly became expert runners.

One of the things I spent my time doing (as well as becoming a full-on Netflix expert) was studying for an exam that I took last week, and thankfully passed, called Facebook Blueprint.

So, What is Facebook Blueprint?

Facebook blueprint is a vast e-learning platform designed and devised by Facebook; offering courses on all aspects of Facebook and Instagram and how to use their tools effectively.

Some of the content and courses are free. However, there are 7 professional certifications and 1 associate certification you can get as a professional marketer that cost money to enroll on. These certifications delve deeply into the Facebook advertising platform and how to create technical and creative strategies the way massive world-wide brands would. 

These certifications are becoming more and more important, and certainly are a standard qualification to have if you are looking to join any reputable marketing agency in the US. The qualification is becoming more and more renowned in the UK too. But as it stands, we’re pretty sure that we are one of the only agencies in Essex to hold this particular certification.

What Certification Did We Achieve?

The certification I managed to achieve was ‘Creative Strategy Professional’. This is described by Facebook as “[Someone who] Recognises advanced comprehension and strategic application of mobile fundamentals on Facebook apps and services.”

What this means is that I now have the knowledge to create a full strategy for clients that will be effective and tailored to their exact needs.

I can build custom audiences that will match the criteria of a client’s target audience. Not only this, I can also use advanced tracking to retarget customers that have visited a website and attract them back to finish a purchase and much more. 

What Did the Test Involve?

The test itself wasn’t easy and was definitely an interesting experience. Once booked in, I received an email with an outline of the test rules — and they don’t mess about.

I was told I would be filmed via my webcam the whole way through the test, I couldn’t have anything on my desk; I couldn’t even wear a watch. Before the test began, I had to show the examiner the room I was in via the webcam and also show him the location of my phone, wallet and watch to show that they were out of reach. 

The test is timed and you have 105 minutes to complete it. There are 60 questions and the test is marked out of 900 with a 700 pass mark. I managed to achieve 859.

Get Blueprint Certified Marketing For Your Business

I’m already putting this new knowledge to good use by upgrading the ads we have running for clients on Facebook and making new effective creatives, headlines and strategies.

To find out more about Facebook Blueprint, visit www.facebook.com/business/learn/certification. To talk to us about how your Facebook Marketing can be more effective, call us on 01255 446117 or visit www.tlmt.co.uk.

 

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kelly bowles
kelly bowles
10:09 13 Mar 20
Excellent service! Had a few things I needed assistance and advice on and Jamie couldnt have been more helpful. Would... highly recommend :)read more
oliver southgate
oliver southgate
15:57 13 Nov 19
We've just taken The Local Marketing Team on based on the experience of friends businesses also using them and seeing... their growth it was a no brainer to employ this young enthusiatic team.The team is always very communicative and professional with regards to the progress and work flow, and we look forward to seeing our business grow as a result.read more
Daniel Lyons
Daniel Lyons
12:41 20 Jul 19
The local marketing team have been great from the moment I initially consulted them to currently using them to host my... website. They are a seriously friendly team with the skills to get the job done. I found the pricing to also be very good for the quality of service. I always look forward to dealing with them and seeing what else they can achieve to help my business grow. Nothing is ever too much trouble and they are always very quick to respond. I would highly recommend even though I want to keep them as a secret weapon.read more
Nick McCartney
Nick McCartney
13:35 19 Jul 19
Brilliant service from start to finish. Extremely patient while we've been coming up with designs and producing... material etc. Very flexible in terms of changes needing to be made to our site and can push through important changes when needed. Can't recommend them enough!read more
Kim Marven
Kim Marven
21:10 27 Jun 19
Matt set up our website for our business. Very happy with the service. He was very patient with us, making sure it was... just how we wanted it. Very happy. Thank you.read more
Lucas Lambrou
Lucas Lambrou
10:41 11 Jun 19
Fantastic service from all the team. Excellent web design with ease of customer use and connected seamlessly to my... online ordering platform . Vanessa, my social media account manager, posts excellent content which has increased my reach and boosted my sales. Jamie also does a fantastic job with all graphics, pictures and leaflet work at amazing quality and prices.read more
Ian Sumray
Ian Sumray
13:38 03 Jun 19
Wanted more exposure on Social Media and thought I'd give the Local Marketing a try. Couldn't be happier. I have seen a... massive increase in hits and interaction on my Facebook page. Great personal service. Keep up the good work.read more
Thomas Horsman
Thomas Horsman
16:02 28 May 19
Very happy with the fast professional service right from the beginning, any issues are resolved on the spot. There is a... constant line of communication which is perfect for requesting changes and seeing how your website is doing within search engines. Couldn't be happier, 5* Company!read more
Allscapes Fencing
Allscapes Fencing
08:55 24 May 19
We are very happy with the service The Local Marketing team provide for our company we have used them for a few years... now. We have always found them very responsive and helpful. Thank you!read more
Steven Candler
Steven Candler
16:21 22 May 19
We have been using TLMT services for a number of months now. We liase on a weekly basis producing videos etc. Jamie... normally attends, polite and punctual service. Would highly recommend. Thanks Guys! Spencer, Abbey Motors Colchesterread more
Mark FordBarns
Mark FordBarns
15:35 16 May 19
helped our company for a few years now great service !
Velvis Cars
Velvis Cars
13:23 07 May 19
Great company to work with, made some quality videos for our stock, would recommend.
Matthew Pavey
Matthew Pavey
11:46 26 Apr 19
Been very happy with Matt's service and helps me move forward with the latest marketing and SEO, would definitely... recommend.read more
Andrei Branescu
Andrei Branescu
19:10 09 Apr 19
Very creative and visionary website designers with great marketing experience. Would definitely recommend to any local... business looking to grow and expand!read more
Karina Snelling
Karina Snelling
23:54 29 Nov 18
Great service, always so helpful and on hand! We just had our website redone and I’m so pleased with it! Thank you... for your hard work! Matt, Steven, Jamie and the team done an amazing job!read more
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