SEO Glossary | The Local Marketing Team
SEO Glossary

SEO Glossary

When talking to the SEO Specialist, they may mention so terms that you have never heard of. At The Local Marketing Team, we have created a full list of SEO terms to make it understand the techy terminology. If you have a question about what your SEO then please do get in touch!

AlgorithmAn algorithm is a series of programs that are created to follow a certain set of rules. Search engines use Algorithms to check the relevance of your site against a search term and then display your website accordingly.
BacklinkA backlink is where a link from another website links back to your website. Other website owners will insert a link into their content that links to a specific page on your website. This is extremely important for search engines to be able to trust you.
Bounce RateBounce Rate is the rate a user lands on a page and then bounces off without any interaction to anything page or clicking through to other pages on the website. The lower the bounce rate the better as this means website users are interacting with your website.
Canonical TagA canonical link is a tag that is placed in the head of your website that you will not see. It is used to tell search engines that you have multiple pages with similar content and what one to show the website user.
CitationA citation is not a backlink. A citation is where your company name and website are mentioned on a 3rd party website. These websites are often called Directories. Like backlinks, these are important for search engines to understand the authority of your website.
Click Through RateClick through rate (CTR) is a measurement that tells you how many people have gone into your website. It measures impressions to actual interactions and then provides you with a percentage.
CMSCMS stands for Content Management System. Most websites these days have a CMS in the “backend” to power your website. This gives you the ability to make changes to the website pages and add images to the pages that you create. A CMS takes away the need to code any changes on your website.
ContentContent is what is on your web pages. This can be from information about your products and services, through to writing stories. You can include images, videos, animations with your text to make it more interactive for the website user.
DirectoriesA directory site is a website that holds all the citations. A user of a directory site can search for what they are looking for and then if your company is listed, they should find you. Think of a directory website like a yellow page’s book.
Domain AuthorityThe domain authority is a measure of how authoritative a given domain is. Search engines display your website depending on multiple of things, including the authority of your website.
Duplicate ContentDuplicate content is not good for your website. Copy and pasting information from other websites is duplicate content. Search engines do not like duplicate content. Ensure that your content is all unique and matches what your website is about.
E-CommerceE-Commerce is an online shopping platform. You find products that you will like to buy and then process the transaction.
FollowFollow in terms of SEO means that there is a link on a website that you tell search engines to Follow to the website that you are linking too.
GooglebotGooglebot is the term used to describe Google’s ‘spiders’ that crawl your website.
Header TagsHeader tags are important to a website as it provides clear structure to the content of your webpage. H1 tags are usually placed at the top of the page to tell the user and search engines that this is the title of the page.
ImpressionAn impression is when your website is shown on the SERP. A potential customer has seen the website page, and has not interacted with it.
KeywordsA keyword is a word that a customer types into a search engine when they are looking for something. Web users either search in Short-Tail Keywords (one-word searches) or Long-Tail keywords (asking questions).
Keyword ResearchKeyword Research is the process of finding important words that your potential customers are searching for in order to find your website. With this information, you can target specific webpages with specific keywords.
Keyword StuffingKeyword stuffing is when you write content for a webpage, and all you do is write the targeted keyword over and over again. Search engine dislike this a lot. This used to be an old SEO technique that SEO’s believed worked for ranking websites.
Landing PageA landing page is a webpage that a user has got to from a search engine or directly. This is their entry point into your website.
Link BuildingLinking Building is the process of working with other relevant sites to link back to your website. This process may seem easy, but it most definitely isn’t. Once you have completed a successful link building campaign, it will show search engines that you have authority in that industry.
Local SEOLocal SEO is an effective way of pointing your local business online. Most of the processes are the same as standard SEO however some are really different. You are competing for the local proximity and relevance to a potential customer rather than national campaigns. At times, Local SEO can be more tough than the standard SEO practises.
Meta DescriptionMeta description is the bit of text that sits under the blue title on the search engine results page (SERP).  This briefly tells the potential customer what your website/webpage is about without clicking into your website.
Meta TitleMeta title is the blue line of text on the SERP. This describes what the website/webpage is about. It needs to be concise enough to be get the potential customer to click on your website and not the 9 others in the listing.
No FollowNo Follow is the opposite to Follow. A No Follow Link tells search engines to keep on your website and not travel onto the destination of the link.
Organic SearchOrganic Search is the natural search engine results. These are not influenced by payment. Organic Search listings are based on relevance to the user’s search query, links and domain authority along with the other organic ranking factors.
Programming LanguagesProgramming Languages are a variety of languages that make the website do what you want it to do. Front-End Programming languages include HTML and CSS. Back-end programming languages include PHP and ASP.Net.
Referring DomainA referring domain is a website that is linking to your website.
SchemaSchema markup can be added to your website to help it improve its search engine rankings. Schema markup create rich snippets that can provide users with more information, making it more likely for a user to click on your website.
Search ConsoleSearch console is a platform for you to see what is included in the Google index. You can see when Googlebot crawls your website and any problems that googlebot sees. You can submit a sitemap so googlebot knows where to go when it visits your site.
SERPsSERP stands for Search Engine Results Page. This is the page you are presented with once completing a search on a search engine or website search.
SitemapA sitemap is an XML document that details what pages are on the website. It can tell the search engine spider what priority to crawl each page. If you use WordPress with the Yoast SEO plugin this can be automatically generated.
Social MediaSocial Media is a collective term for different platforms like Facebook, Twitter and Instagram. This is a great way to promote your company and your website.
SpidersSpiders is what the bots crawling your website are called.
Technical AuditA technical audit is when an SEO Specialist looks through your website from a technical viewpoint, and details improvements. They will look at things like site speed, your meta data, domain authority etc.
URLA URL is the website address that you put in your website browser. Every website URL has to be unique. URL stands for Uniform Resource Locator.
Website DesignPlanning, creating mock-ups for your new website. This includes anything that you and your customer will see. You will decide on your navigation, page layout and the general feel for the website.
WordPressWordPress is a CMS system that is commonly used across many websites as it is very versatile, easy to change and generally anyone can use it.


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Daniel Lyons
Daniel Lyons
12:41 20 Jul 19
The local marketing team have been great from the moment I initially consulted them to currently using them to host my website. They are a seriously friendly team with the skills to get the job done. I found the pricing to also be very good for the quality of service. I always look forward to dealing with them and seeing what else they can achieve to help my business grow. Nothing is ever too much trouble and they are always very quick to respond. I would highly recommend even though I want to keep them as a secret more
Nick McCartney
Nick McCartney
13:35 19 Jul 19
Brilliant service from start to finish. Extremely patient while we've been coming up with designs and producing material etc. Very flexible in terms of changes needing to be made to our site and can push through important changes when needed. Can't recommend them enough!read more
Kim Marven
Kim Marven
21:10 27 Jun 19
Matt set up our website for our business. Very happy with the service. He was very patient with us, making sure it was just how we wanted it. Very happy. Thank more
Lucas Lambrou
Lucas Lambrou
10:41 11 Jun 19
Fantastic service from all the team. Excellent web design with ease of customer use and connected seamlessly to my online ordering platform . Vanessa, my social media account manager, posts excellent content which has increased my reach and boosted my sales. Jamie also does a fantastic job with all graphics, pictures and leaflet work at amazing quality and more
Ian Sumray
Ian Sumray
13:38 03 Jun 19
Wanted more exposure on Social Media and thought I'd give the Local Marketing a try. Couldn't be happier. I have seen a massive increase in hits and interaction on my Facebook page. Great personal service. Keep up the good more
Thomas Horsman
Thomas Horsman
16:02 28 May 19
Very happy with the fast professional service right from the beginning, any issues are resolved on the spot. There is a constant line of communication which is perfect for requesting changes and seeing how your website is doing within search engines. Couldn't be happier, 5* Company!read more
Allscapes Fencing
Allscapes Fencing
08:55 24 May 19
We are very happy with the service The Local Marketing team provide for our company we have used them for a few years now. We have always found them very responsive and helpful. Thank you!read more
Steven Candler
Steven Candler
16:21 22 May 19
We have been using TLMT services for a number of months now. We liase on a weekly basis producing videos etc. Jamie normally attends, polite and punctual service. Would highly recommend. Thanks Guys! Spencer, Abbey Motors Colchesterread more
Mark FordBarns
Mark FordBarns
15:35 16 May 19
helped our company for a few years now great service !
Velvis Cars
Velvis Cars
13:23 07 May 19
Great company to work with, made some quality videos for our stock, would recommend.
Matthew Pavey
Matthew Pavey
11:46 26 Apr 19
Been very happy with Matt's service and helps me move forward with the latest marketing and SEO, would definitely more
Andrei Branescu
Andrei Branescu
19:10 09 Apr 19
Very creative and visionary website designers with great marketing experience. Would definitely recommend to any local business looking to grow and expand!read more
Karina Snelling
Karina Snelling
23:54 29 Nov 18
Great service, always so helpful and on hand! We just had our website redone and I’m so pleased with it! Thank you for your hard work! Matt, Steven, Jamie and the team done an amazing job!read more
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