SEO Glossary

SEO Glossary

When talking to the SEO Specialist, they may mention so terms that you have never heard of. At The Local Marketing Team, we have created a full list of SEO terms to make it understand the techy terminology. If you have a question about what your SEO then please do get in touch!

Algorithm An algorithm is a series of programs that are created to follow a certain set of rules. Search engines use Algorithms to check the relevance of your site against a search term and then display your website accordingly.
Backlink A backlink is where a link from another website links back to your website. Other website owners will insert a link into their content that links to a specific page on your website. This is extremely important for search engines to be able to trust you.
Bounce Rate Bounce Rate is the rate a user lands on a page and then bounces off without any interaction to anything page or clicking through to other pages on the website. The lower the bounce rate the better as this means website users are interacting with your website.
Canonical Tag A canonical link is a tag that is placed in the head of your website that you will not see. It is used to tell search engines that you have multiple pages with similar content and what one to show the website user.
Citation A citation is not a backlink. A citation is where your company name and website are mentioned on a 3rd party website. These websites are often called Directories. Like backlinks, these are important for search engines to understand the authority of your website.
Click Through Rate Click through rate (CTR) is a measurement that tells you how many people have gone into your website. It measures impressions to actual interactions and then provides you with a percentage.
CMS CMS stands for Content Management System. Most websites these days have a CMS in the “backend” to power your website. This gives you the ability to make changes to the website pages and add images to the pages that you create. A CMS takes away the need to code any changes on your website.
Content Content is what is on your web pages. This can be from information about your products and services, through to writing stories. You can include images, videos, animations with your text to make it more interactive for the website user.
Directories A directory site is a website that holds all the citations. A user of a directory site can search for what they are looking for and then if your company is listed, they should find you. Think of a directory website like a yellow page’s book.
Domain Authority The domain authority is a measure of how authoritative a given domain is. Search engines display your website depending on multiple of things, including the authority of your website.
Duplicate Content Duplicate content is not good for your website. Copy and pasting information from other websites is duplicate content. Search engines do not like duplicate content. Ensure that your content is all unique and matches what your website is about.
E-Commerce E-Commerce is an online shopping platform. You find products that you will like to buy and then process the transaction.
Follow Follow in terms of SEO means that there is a link on a website that you tell search engines to Follow to the website that you are linking too.
Googlebot Googlebot is the term used to describe Google’s ‘spiders’ that crawl your website.
Header Tags Header tags are important to a website as it provides clear structure to the content of your webpage. H1 tags are usually placed at the top of the page to tell the user and search engines that this is the title of the page.
Impression An impression is when your website is shown on the SERP. A potential customer has seen the website page, and has not interacted with it.
Keywords A keyword is a word that a customer types into a search engine when they are looking for something. Web users either search in Short-Tail Keywords (one-word searches) or Long-Tail keywords (asking questions).
Keyword Research Keyword Research is the process of finding important words that your potential customers are searching for in order to find your website. With this information, you can target specific webpages with specific keywords.
Keyword Stuffing Keyword stuffing is when you write content for a webpage, and all you do is write the targeted keyword over and over again. Search engine dislike this a lot. This used to be an old SEO technique that SEO’s believed worked for ranking websites.
Landing Page A landing page is a webpage that a user has got to from a search engine or directly. This is their entry point into your website.
Link Building Linking Building is the process of working with other relevant sites to link back to your website. This process may seem easy, but it most definitely isn’t. Once you have completed a successful link building campaign, it will show search engines that you have authority in that industry.
Local SEO Local SEO is an effective way of pointing your local business online. Most of the processes are the same as standard SEO however some are really different. You are competing for the local proximity and relevance to a potential customer rather than national campaigns. At times, Local SEO can be more tough than the standard SEO practises.
Meta Description Meta description is the bit of text that sits under the blue title on the search engine results page (SERP).  This briefly tells the potential customer what your website/webpage is about without clicking into your website.
Meta Title Meta title is the blue line of text on the SERP. This describes what the website/webpage is about. It needs to be concise enough to be get the potential customer to click on your website and not the 9 others in the listing.
No Follow No Follow is the opposite to Follow. A No Follow Link tells search engines to keep on your website and not travel onto the destination of the link.
Organic Search Organic Search is the natural search engine results. These are not influenced by payment. Organic Search listings are based on relevance to the user’s search query, links and domain authority along with the other organic ranking factors.
Programming Languages Programming Languages are a variety of languages that make the website do what you want it to do. Front-End Programming languages include HTML and CSS. Back-end programming languages include PHP and ASP.Net.
Referring Domain A referring domain is a website that is linking to your website.
Schema Schema markup can be added to your website to help it improve its search engine rankings. Schema markup create rich snippets that can provide users with more information, making it more likely for a user to click on your website.
Search Console Search console is a platform for you to see what is included in the Google index. You can see when Googlebot crawls your website and any problems that googlebot sees. You can submit a sitemap so googlebot knows where to go when it visits your site.
SERPs SERP stands for Search Engine Results Page. This is the page you are presented with once completing a search on a search engine or website search.
Sitemap A sitemap is an XML document that details what pages are on the website. It can tell the search engine spider what priority to crawl each page. If you use WordPress with the Yoast SEO plugin this can be automatically generated.
Social Media Social Media is a collective term for different platforms like Facebook, Twitter and Instagram. This is a great way to promote your company and your website.
Spiders Spiders is what the bots crawling your website are called.
Technical Audit A technical audit is when an SEO Specialist looks through your website from a technical viewpoint, and details improvements. They will look at things like site speed, your meta data, domain authority etc.
URL A URL is the website address that you put in your website browser. Every website URL has to be unique. URL stands for Uniform Resource Locator.
Website Design Planning, creating mock-ups for your new website. This includes anything that you and your customer will see. You will decide on your navigation, page layout and the general feel for the website.
WordPress WordPress is a CMS system that is commonly used across many websites as it is very versatile, easy to change and generally anyone can use it.