How Speed Affects Your Website | The Local Marketing Team
How Speed Affects Your Website
SEO

How Speed Affects Your Website

Did you know 40% of users are likely to abandon a site if it doesn’t load within three seconds or less? Your website’s Site Speed has a significant effect on your Website’s success. Page Speed is important for both users and search engines. In 2010, Google announced that page speed would impact your website ranking. It is one of the signals used by its algorithm to rank pages.

If your website takes forever to load, it will cause users to lose interest in your business and encourage them to divert elsewhere. On the other hand, if your website has a fast loading speed time, it delivers improved user experience as well as achieves higher Google Rankings.

Site Speed vs Page Speed

Page Speed and Site Speed both impact your Website’s Performance. They are very different, although they often get mistaken for the same term. Site Speed is the speed at which your site loads as users reach it. Page Speed refers to decreasing the load time of a specific page on your website or blog. When it comes to Page Speed, it means you focus on specific page attributes and optimise them.

How Site Speed Impacts your SEO Rankings

Poor site speed can have a major impact on your Website’s SEO. Google understands that your site speed result is a key part of the overall user experience. The faster your page load speeds are, the better chance you have of ranking higher in Google Search Results.

Having slow page load speeds means that search engine crawlers may need to take more time to crawl your pages – this time may not be within the crawling budget allocated to your website. This could impact the indexing on your pages, which will have a negative effect against your website’s ranking.

User Experience

If your website speed causes frustration for users, they will easily get tracked to go elsewhere, visit other websites and convert with competitors. For every additional second your site takes to load, you lose an additional 10% of users. Your website should allow users to interact with a page, without noticing any delays.

Conversions and Bounce Rates

A fast website creates a good user experience in many ways. It allows them to quickly understand what you have to offer as well as navigate from page to page easier. Positive user experience often leads to better conversions. This is because if a site loads fast, the more likely users will remain on your website longer. The more people who click on your website and stay there, the more relevant your website appears to search engines. A slow page speed will cause users to leave your site, increasing your bounce rate and decreasing your relevance. Bounce rates is a term used to describe when users reach a website, without staying or interacting.

Crawl Budget

Each search engine has its own crawler or spider. Every website has an allocated crawl budget (the number of URLs Google can and wants to crawl). Slow page speeds across your site mean you may reach your crawl budget before all of your pages are completely crawled. This means the pages may not be indexed and won’t rank properly.

How to check your Website’s Speed?

An effective way you can check your website’s speed is with Google’s Own Pagespeed Insights tool. Here you can simply input your page’s URL into the search bar at the top, and then Google evaluates your page speed. It will give you a score out of 100, with an indication of your page’s performance.

We want to share this useful infographic we found, this provides a clear overview of how speed affects your website.

What The Local Marketing Team Can Offer you

Our professionals are proud to offer specialist website design services across the Colchester and Clacton areas in Essex. We will ensure your website deliver excellent performance and improves your digital awareness. Get in touch for your FREE initial website consultation with one of our experts!

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