Google’s Mobile Site Speed Test

Google’s Mobile Site Speed Test

Why is Website Speed Important?

Page speed is a measurement of how fast the content on your page loads. The reason why website speed is an essential part of SEO is because it plays an important role in user experience. If your website speed is slow, visitors will spend less time there and can deter them from returning in the future. 

In fact, 47% of consumers expect websites to load in two seconds or less and 57% of users will abandon a page if it takes longer than 3 seconds to load. The faster your site loads, the better chance you have at generating higher conversions. 

When it comes to rankings, Google will compare your site’s performance including page speed and design to your competitors. So the quicker your site loads, the easier it will be for people to find you.

Google's mobile site speed test

About Mobile Site Speed

Every year the amount of users who navigate through their mobile devices grows significantly due to increased technology advances. So the majority of searches today are done on our digital devices, therefore mobile site speed is more important than ever. 

Google has already announced that page speed will be a ranking factor in their mobile-first index. There are many different ways you can make your mobile site speed faster so you can avoid losing traffic. 

To ensure your site is mobile responsive, you will need to optimise your titles, meta descriptions, keywords, content and back links. By making sure your site is mobile friendly, this will immediately boost your rankings on the SERPs

Before you do this, you should test how fast your mobile site really is.

Think With Google


How do I test my mobile site speed?

One of the best free mobile test tools is Think With Google. This allows you to get your site up to speed with the new Test My Site feature. 

You simply enter your domain for customised tips and advice. It is a quick and easy way to compare your mobile site speed ranks compared to other top brands. 

After you enter your domain, it generates a report outlining the steps you need to follow in order to improve your results. 

If you download the free report, you can see up to 21 recommended fixes for each page you entered. 

Check out our tutorial video guide below!