Google’s Mobile First Index

Google’s Mobile First Index

Every day, Google releases minor algorithm updates that changes the way the search engine ranks our websites pages. On the 26th March, Google confirmed that they have started the process to change the way that they are indexing pages. To the mobile-first index. The process is extremely slow, and they are moving over websites gradually.

Back in 2016, Google first announced that they had the intention to make the internet experience better on mobile devices. This was a time where we all saw that traffic from a mobile device had increased and desktop traffic was decreasing.

What does the Google Mobile-First Index mean for you and your website?

We have created a list of tips to ensure that you are ready for the big changes that are already happening in the world of Google.

Make sure your website is mobile responsive.

Many new websites created today ensure that they are responsive and make sure that the content is readable.

Ensure that your mobile content matches what is on your desktop content.

We do not want Google to de-index the most important pages on your site.

Site speed is very important.

You need to ensure that your content is loaded as quickly as possible. The quicker your site loads, the more conversions that you will see. A study at DoubleClick states that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.

Mobile content needs to be engaging

More and more people looking to the internet for tips and tricks or how to’s, you need to make sure that your content is engaging. Include videos, pictures and other interactive content so that a user stays engaged with your site. In turn, consumers will come back to see your new content.

Structured Data

With the upcoming technologies of voice search and the advancement in the way Google is showing our data on their search engine, structured data has never been so important. Ensure that you have structured data that is relevant to your site. You need to make sure that the structured data is the same on both mobile and desktop versions of your website.

With all of these changes that Google make, everyone seems to be shaken up by it.

To conclude, having a mobile responsive website so one website, you have nothing to worry about. Just make sure that you follow our tips to get the best out of your website. If you have a separate mobile site, or a dynamic serving site, I would recommend that you check out Google’s Developer Guides and read their tips for these types of websites.

At The Local Marketing Team, we offer SEO packages for your business. If you are unsure how to complete this for your website, get in touch with us today to see how we can help.

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