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Google’s Mobile First Index
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Google’s Mobile First Index

Every day, Google releases minor algorithm updates that changes the way the search engine ranks our websites pages. On the 26th March, Google confirmed that they have started the process to change the way that they are indexing pages. To the mobile-first index. The process is extremely slow, and they are moving over websites gradually.

Back in 2016, Google first announced that they had the intention to make the internet experience better on mobile devices. This was a time where we all saw that traffic from a mobile device had increased and desktop traffic was decreasing.

What does the Google Mobile-First Index mean for you and your website?

We have created a list of tips to ensure that you are ready for the big changes that are already happening in the world of Google.

Make sure your website is mobile responsive.

Many new websites created today ensure that they are responsive and make sure that the content is readable.

Ensure that your mobile content matches what is on your desktop content.

We do not want Google to de-index the most important pages on your site.

Site speed is very important.

You need to ensure that your content is loaded as quickly as possible. The quicker your site loads, the more conversions that you will see. A study at DoubleClick states that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.

Mobile content needs to be engaging

More and more people looking to the internet for tips and tricks or how to’s, you need to make sure that your content is engaging. Include videos, pictures and other interactive content so that a user stays engaged with your site. In turn, consumers will come back to see your new content.

Structured Data

With the upcoming technologies of voice search and the advancement in the way Google is showing our data on their search engine, structured data has never been so important. Ensure that you have structured data that is relevant to your site. You need to make sure that the structured data is the same on both mobile and desktop versions of your website.

With all of these changes that Google make, everyone seems to be shaken up by it.

To conclude, having a mobile responsive website so one website, you have nothing to worry about. Just make sure that you follow our tips to get the best out of your website. If you have a separate mobile site, or a dynamic serving site, I would recommend that you check out Google’s Developer Guides and read their tips for these types of websites.

At The Local Marketing Team, we offer SEO packages for your business. If you are unsure how to complete this for your website, get in touch with us today to see how we can help.

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Ian Sumray
Ian Sumray
13:38 03 Jun 19
Wanted more exposure on Social Media and thought I'd give the Local Marketing a try. Couldn't be happier. I have seen a massive increase in hits and interaction on my Facebook page. Great personal service. Keep up the good work.read more
Thomas Horsman
Thomas Horsman
16:02 28 May 19
Very happy with the fast professional service right from the beginning, any issues are resolved on the spot. There is a constant line of communication which is perfect for requesting changes and seeing how your website is doing within search engines. Couldn't be happier, 5* Company!read more
Allscapes Fencing
Allscapes Fencing
08:55 24 May 19
We are very happy with the service The Local Marketing team provide for our company we have used them for a few years now. We have always found them very responsive and helpful. Thank you!read more
Steven Candler
Steven Candler
16:21 22 May 19
We have been using TLMT services for a number of months now. We liase on a weekly basis producing videos etc. Jamie normally attends, polite and punctual service. Would highly recommend. Thanks Guys! Spencer, Abbey Motors Colchesterread more
Mark FordBarns
Mark FordBarns
15:35 16 May 19
helped our company for a few years now great service !
Velvis Cars
Velvis Cars
13:23 07 May 19
Great company to work with, made some quality videos for our stock, would recommend.
Matthew Pavey
Matthew Pavey
11:46 26 Apr 19
Been very happy with Matt's service and helps me move forward with the latest marketing and SEO, would definitely recommend.read more
Andrei Branescu
Andrei Branescu
19:10 09 Apr 19
Very creative and visionary website designers with great marketing experience. Would definitely recommend to any local business looking to grow and expand!read more
Karina Snelling
Karina Snelling
23:54 29 Nov 18
Great service, always so helpful and on hand! We just had our website redone and I’m so pleased with it! Thank you for your hard work! Matt, Steven, Jamie and the team done an amazing job!read more
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